Standardization Versus Customization

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Nowadays most of the industries are normally using standardization and customization for their business. The standardization can be defined as formulation, publication, implementation of guidelines, and rules for common and repeated use. It uniform the methods, technical, skills, processes and criteria to let the process of a work become easier and faster. However, customization is different compare with standardization. The definition of customization is process the work according the needs of an individual for the satisfactions. This kind of system is normally high on cost because it just specifies on a product until the customer satisfy for what he needed. In this essay, we will able to know more about these two systems by using the examples of McDonald and Subway. Most of the hospitality industries now are using standardization for their business. The standardization includes of the menu, table layout, welcoming guest, interior design, hygiene, and the product. McDonald is a good example to support this system. McDonald uniforms the staff by wearing the same uniform. All of the McDonald in the whole world are using the same recipe to process the product. That means no matter which McDonald we go, the taste of the product and the size will be the same. Besides that, the way staff welcoming guest also are standardized. All the staff are train to be polite and always smile when meet the guest. This can let the guest feel more pleasant and will be more patient while waiting for their food. If the staff won’t smile and their behavior is very bad, the guest will also be affected by the staff and will occurs some problem like quarrel. The advantages of standardization are more efficiency, predictability and calculability. When we standardize everything, all work will process quickly. For example, McDonald divided their staffs into many part. Each of the person will only have to do the part he in charge. About the calculability, because all the things are being standardize, so the company can control all the process easily. When the mistake of the process lesser, the cost will also lower and then increase that company’s profit. For example, McDonald’s staffs only contribute on what the part they in charge, so percentage they make mistake will lesser. Besides that, the other advantage of standardization is can be duplicated. McDonald provided the same menu in different places. This is because if all the products are same, they can know that which of the product is more prefer by the customers. It allows them to focus on what the customers need. Standardization also make a company can be identifying easily. For example, when consumer saw a big M from far away, they will directly know that there is a McDonald restaurant over there. However, standardization had dehumanized the staffs. All the staff is being trained to do same things according to that company. The staffs also will have to repeat their job every day. It makes the staff will bored with what they in charge. Besides that, because of the product is being standardized, so there will be lesser choice for the customers. They can only choose the products from the menu and can’t change the ingredients according what they prefer. Although McDonald provided lot of meals but actually every day the menu will be the same. Every time the customers come will normally order the same meal. Customer might will bores with the meals but due to the prices are cheaper, so they still will come to have the meals. Customization is different with standardization. The companies that using this kind of system will provide the product according what the consumers want. For example, there are over 2 million varieties of sandwiches available in Subway’s menu. Consumers can choose to add the ingredients they want. Besides that, although Subway maintains the same menu around the world, their menu will change in order to accommodate the different dietary needs of the consumers so that they can add...
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