MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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psychology referring to the extent to which individuals believe that they can control events that affect them. Understanding of the concept was developed by Julian B. Rotter in 1954‚ and has since become an aspect of personality studies. A person’s "locus" (Latin for "place" or "location") is conceptualised as either internal (the person believes they can control their life) or external (meaning they believe that their decisions and life are controlled by environmental factors which they cannot influence). Individuals
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Artiom Zacharevskij Discuss the extent to which a vegetarian diet is healthy. To say till what extent a vegetarian diet is healthy. First of all need to understand what vegetarian diet is and what is mean to be healthy. Among the areas of non-traditional food‚ vegetarian diet is one of the oldest and most common. Vegetarianism - is an ancient healing nutrition system‚ which has a deep philosophical meaning‚ and assuming certain lifestyle. Healthy means - a state of complete physical‚ mental and
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provide customers with good products? 11-07班 师璐 20110265 IKEA Home Furnishing was founded in Sweden in 1943‚ since its inception has been trying‚ "to create a better life for most people" which is the direction of the IKEA. IKEA brand continually improving the quality of people’s life. The management idea of IKEA is "to provide various kinds of beautiful and practical household articles that people can use." As we know IKEA is outstanding by their product quality
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With reference to waste management‚ discuss the extent to which sustainability can be achieved. (40 marks) Waste management is all about the need to change our attitude to waste. The four methods of managing waste at the moment are: landfill‚ composting‚ recycling and energy recovery (incineration). To be sustainable‚ waste must be managed in a way that is maintainable for the foreseeable future and will not be hurtful to the environment or the population. Waste is a problem at the moment because
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Analyse the benefits of internet marketing to customers M1 There are a lot of benefits the customers enjoy when they do their shopping online‚ such as: Cheaper and More Flexible If the customers do their shopping online from this they can save the travel cost and less time; if customers go to the shop‚ they have to look around for the product they want to buy but online it’s just one click of a button. If they look at the ASOS website it’s very straightforward and eye catching for the customer
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JetBlue: Delighting Customers Through Happy Jetting JetBlue is relentlessly focused on making sure that every customer experience lives up to the company slogan‚ “Happy Jetting.” At JetBlue‚ customer well-being is ingrained in the culture. The discount airline has focused on providing niceties that are simply not the norm when it comes to commercial air travel. Things like more legroom‚ comfortable leather seats‚ gourmet snacks‚ LCD entertainment at every seat‚ and free e-mail onboard. These things
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Introduction A customer is a person who gets some kind of a service or buys a product. This article highlights what are customers and their needs and what do they look when receiving a service‚ the benefits of providing excellent or high quality satisfaction to the customers who receives services. Customer is a person who comes with a need or a want to be fulfilled. Fulfilling this specific need is called customer service. In general needs of human beings are categorized by Abraham Maslow into
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PLT3980: Issues in Global Politics "Religious fundamentalism and terrorism are products of globalisation. Discuss." Following evidence of a revitalisation in religious faith1 throughout the world‚ and a series of terrorist incidents purportedly motivated by religious fundamentalism‚ various commentators have argued globalisation has ushered in new forms of radical religious belief and expression and a unique form of contemporary terrorism. This essay contends that while various forms
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When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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