Marketing assignment on: External marketing environment factors Q1. Identify & Discuss which external marketing environment factors more impact on Ford. Ans1. Ford Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. Ford has been known for manufacturing cars on a large scale. Ford refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure‚ Ford has been termed at the fifth largest amongst
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you are familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment and they have overcome
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EXTERNAL ENVIRONMENTAL FACTORS There are 7 external environmental factors. They are political‚ economic‚ sociocultural‚ technology‚ customers‚ competitors and suppliers. Each of these factors have a great impact to an organization. They offer both opportunities and treats to organization. POLITICAL factors refer to the relationship between a business and a government. Every organization must spend a great time and money to meet with governmental regulation. ECONOMIC factors refer to the conditions
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WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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Introduction A business does not function in a vacuum. It has to act and react to what happens outside the factory and office walls. These factors that happen outside the business are known as external factors or influences. These will affect the main internal functions of the business and possibly the objectives of the business and its strategies. Main Factors The main factor that affects most business is the degree of competition how fiercely other businesses compete with the products that
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The external Environment of business refers to the external forces which consist of legal-political‚ economic and culture‚ that play a part in influencing the direction that the firms take. The legal element of the environment is the framework of rules laid down by the government which business must operate. The labor laws protect the rights of the NBA players by providing for contracts of employment ‚ compulsory insurance ‚ recognition of National Basketball Association and industrial
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González Gómez Organizational Theory External factors When mentioning external factors that conspire to affect an organization we can take into account environmental uncertainty‚ organizational size and structure‚ government‚ raw materials‚ human resources‚ markets‚ economic conditions of the country‚ financial resources‚ technology‚ and a few more that truly create a challenging and complex operating environment. And the real impact is that all of them affect organizational performance as well because
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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selecting this hotel‚ illustration of how changes in external environment factors have impacted on business over the last 5 to 10 years. Also‚ this paper will examine the environmental forces that are relevant to the business and discuss the rationale behind the environmental forces. Moreover‚ it presents an outline why other factors and forces may not be relevant to this business. Finally‚ this paper will identify and discuss the forces that may effect on business over the next decade or so supplemented
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internal and external environment of business and in each case explain five components of the environment. The term business‚ in economic sense means human activities which are performed with the objectives of earning profits. Human activity for earning profit may be in the form of production‚ extraction or purchase of goods for sale. It is expected of business to provide goods and services to the society in an effective manner. Thus‚ in today’s competitive environment‚ survival of business unit is
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