External marketing environment factors

Topics: Marketing plan, Marketing, General Motors Pages: 3 (1018 words) Published: October 24, 2013
Marketing assignment on: External marketing environment factors Q1. Identify & Discuss which external marketing environment factors more impact on Ford. Ans1. Ford Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. Ford has been known for manufacturing cars on a large scale. Ford refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure, Ford has been termed at the fifth largest amongst all across the globe. In order to study the external environment of the same, the five major fact ors such as Political, Economic, Social, Technology & Legal aspects should be kept in mind. One of the external marketing environment factors which would impact more on Ford would be the Technological Factors. In order to attain competitive advantage as compared to the other automobile manufacturers, use of the upgraded technology would play one of the most crucial roles. These days technology is being changing in a blink of an eye. Therefore, Ford must do proper research in order to see what all changes have been made in the same. In case of the automobile industry, innovation would also play a major role. Innovating the existing automobiles would give the old cars an entire new look. Use of internet would also help the organization in order to communicate with the internal as well as the external customers. Internet would also help in order to protect the privacy of the organization. Q2. Product Strategy

A) Evaluate products Strategy which can adopt to Ford industry. In order to sustain amongst the competition, Ford industry should keep in mind the following product strategies. This would help in order to redesign or re consider the entire product line of Ford. Þ In order to reduce the level of pollution, Ford should try to make eco friendly cars which would help in order to emit less amount of smoke. Þ The car so developed should be made out of approximately 85% of...
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