PRINCIPAL OF MARKETING NOTES IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of
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On executing value delivery of products or services to customers‚ marketing managers need to announce Mission Statement as an appeal‚ a promise (to stakeholders) and guidelines (to staff for acknowledgement and carry out). In details‚ a mission statement states where the business plan aims at with what desired outcomes‚ also to ’’ provide employees with a shared sense of purpose‚ direction‚ and opportunity’’; also by the textbook it consists of five characteristics. (Kotler & Kevin‚ 2009‚ p. 42)
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When dealing with the marketing mix‚ the four P’s of marketing include product‚ place‚ price‚ and promotion. The product is one of the most important items in the four P’s of marketing. This is what you are actually selling. It is important to know what the product will give the customer‚ and what the customer wants from it. Place is where the consumer will look for your product or service. If the product or service is in a store‚ it should be in an area related to the product. It could be in a specialist
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Assignment Week 1 Marketing Strategies Dr. Juan Deliz Abstract: In this paper the author is going to illuminate about core brand values of one company. Core brand values helps a company to grow in the market. It is very important to build core brand values in order to maintain competition. Big companies such as Google has developed their core brand values that other companies in the same market are not even close to give them a competition. The author is going to explain Google ’s core brand
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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Google was founded by Sergey Brin and Larry Page in 1998. In mid-1990s the Internet was emerging and the quest for getting relevant data from the Internet had begun. The solutions provided by Yahoo and AltaVista were not adequate to fill this requirement. In 1996‚ Larry Page and Brin who were at that time PhD students at Stanford‚ got together to answer this question. They developed a ranking based Internet search algorithm which prioritized results based on relevance. In 1997 they made it available
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GOOGLE: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Beginning in 1996‚ Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work‚ creating the company you know today as Google. Our philosophy Ten things we know to be true “The perfect search engine‚” says co–founder Larry Page‚
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1.The four major functions of an operating system are: Managing programs Managing Memory Handling input and output User Interface Managing programs Managing programs is one of the functions that are most dramatic effect to the operating systems overall quality. There are many different systems that are used for managing programs. You have single tasking‚ in which you can run only one program application at a time. Multi-tasking in which in the normal operating system allows a single user to
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Running head: Article Reviews The Four Major Trends for Mainframe Replacement The Four Major Trends for Mainframe Replacement As software trends change with the time so will the technologies that they run off of and the platforms they use to operate on. One of those technologies is mainframes and the cost to operate these in the traditional sense comes at a very high cost. The solution is to migrate to a Linux/Unix solution; this can potentially drop total cost of ownership by 77%. Since
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An academic essay is a systematic piece of writing which has a coherent and cohesion meaning. Basically‚ an academic essay is mainly characterized by an introduction‚ the body‚ the conclusion and the reference as shall be discussed forth with. To begin with‚ an introduction as stressed by McMillan and Weyers (2010: 90) “has to be the first contact that the reader makes with the author of the text.” This‚ therefore means it (the introduction) has to be well organized and clear‚ that is‚ short and
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