UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
Premium Brand
1 The statement by Henry Kravis that private equity was in its “golden era” might sound like hubris to the unacquainted observer but may actually not be far off from the reality given the growth of private equity funds under management since the advent of large-scale leveraged buy-outs (LBOs) in the 1980s. Henry Kravis as a principal partner in Kohlberg‚ Kravis & Roberts (KKR) pioneered LBOs in the late 1970s and KKR has been a major private equity firm since having reportedly invested in over 160
Premium Private equity
Gender Equity One of our civil liberties is the pursuit of happiness‚ which homosexual people are not allowed to chase. I was raised in the United States of America where they say it’s the land of the free. In saying that‚ Gender should not factor into same sex marriage and adoption because it’s against the constitution and moral rights. Being a same sex couples should not factor into a legalized marriage because in the constitution under the tenth amendment‚ which states “Constitution ’s principle
Premium Same-sex marriage United States Marriage
EMPLOYMENT EQUITY Contents PAGE EXECUTIVE SUMMARY 2 INTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE & EMPLOYMENT EQUITY 6 - 7 OBSTACLES & CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity
Premium Discrimination Affirmative action Employment
"Equity is a subjective evaluation‚ not an objective one. Based on the comparison that individuals use‚ each individual is likely to develop different perceptions of equity." (Scholl‚ 2000) When individuals look at the equity model on the job scale‚ they compare their contributions and rewards to that of those around them (associates‚ coworkers‚ management‚ etc.). If the equation is balanced‚ the "equity"--as society puts it--is accomplished. If it is unbalanced‚ the inequity may cause individual
Premium Non-commissioned officer Sergeant Equity theory
Assignment: Loans and Equity The U.S. Small Company Association (SBA) continues to be aiding‚ helping‚ counseling‚ and safeguarding the interest of smaller businesses and their concerns since 1953 (www.sba.gov 2010). They recognize the key role smaller businesses took part in the building blocks of exactly what America was built on along with the requirement for their help in economic recuperation and growth. SBA is focused on Americans to help all of them with beginning‚ building‚ and growing
Premium Debt Loan Small business
The case analysis of Equity Funding Introduction The collapse of Equity Funding had a far-reaching influence on business practices and institutions. Although it happened over 30 years ago‚ the lessons from Equity Funding are still meaningful and constructive nowadays. Auditors of Equity Funding failed to collect sufficient evidence‚ check internal control and substantiate computer system. The audit premise----- understanding internal control system AUS 402.41 requires the auditor to obtain
Premium Internal control Auditing
Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
Premium Brand Brand management Branding
Chapter 1 Introduction 1.1 Introduction Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently
Premium Brand Brand management
Return on equity or return on capital is the ratio of net income of a business during a year to its stockholders’ equity during that year. It is a measure of profitability of stockholders’ investments. It shows net income as percentage of shareholder equity. Formula The formula to calculate return on equity is: ROE = Annual Net Income Average Stockholders’ Equity Net income is the after tax income whereas average shareholders’ equity is calculated by dividing the sum of shareholders’
Premium Balance sheet Generally Accepted Accounting Principles Asset