Advertising Plan “Rebranding a Celebrity” Cynthia Kristina Kurleto Dormido‚ Jzerreneah Dannae Pingol‚ Rodel II Ruales‚ Joaida Fely Solis‚ Christine Joy Tambong‚ Geraldine BMC 1-3 Prof: Ms. Maychell B. Jastia Table of Contents I. Introduction ......................... Page 3 A. Executive Summary B. Overview II. Situational
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Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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Seth Rogen and Alzheimer’s Awareness Advertisement The print advertisement I chose was the Alzheimer’s Awareness ad that Seth Rogen appeared in. (see attached ad) Seth Rogen is a great fit for this ad due to his social recognition and little know that he has a direct link to the disease. His wife of two years mother has the disease and has had it for years. As he stated on CNN “"I think until you see it firsthand‚ it’s kind of hard to conceive of how brutal it is." Therefore even though a
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I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
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The celebrity will always be accepted in a judgmental world even if they are brought down at times because their super fans portray them as idols. Bridge: Celebrities are irresistible to the extent where people always want to be connected with them. The obsession with celebrities has developed rapidly leading them to have a significant impact on many individuals. They are perceived as being of high social status‚ which is intriguing to a materialistic world. Thesis Statement: Celebrity is especially
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Teens and Celebrities Teenagers often turn to their favorite celebrities for guidance in their every day lives. Celebrities have become more mainstream role models for teens as their images and lifestyles are normally splashed across television‚ movies‚ magazines and all throughout pop culture. Teens that try to emulate their favorite celebrities may select good role models or bad ones that can be positive or negative for teens. Problems with teens linked to celebrities include: • Teen behaviors
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Celebrities are used in advertising around the world. The right celebrity‚ used in the right way‚ can undoubtedly be a powerful brand asset. But using a celebrity is no guarantee of effective advertising; overall‚ there’s very little difference between the performance of ads with celebrities versus those without. And there are pitfalls to using celebrities. To gauge whether a celebrity is right for your brand‚ you need to establish whether they are known‚ whether they are liked‚ and what they stand
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How Celebrity Culture Affects Our Lives Posted in: Arts & Entertainment‚ December 2010 Diane Qi‚ Arts & Entertainment Journalist One of the strongest influences in the lives of many North American teenagers is celebrity culture. Tabloids such as people‚ and TV shows like e-talk and TMZ fuel our appetite for details about the personal lives of celebrities‚ while the style statements lauded by pop stars determine trends in fashion and beauty. But‚ the truth is that this carefully nurtured
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Scope People in the public eye consists of politicians‚ athletes‚ celebrities and other individuals who are famous. For our presentation we will be concentrating on celebrities and whether they should expect their privacy to be respected by the media. Media comes in various forms‚ with the more common ones being newspapers‚ tabloids‚ radio‚ paparazzi‚ internet‚ social media and many more. A conflict of rights? Article 8 of the European Convention on Human Rights stated that every person
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About celebrity worship Good morning‚ everyone! Today my topic is about celebrity worship. Do you worship any celebrities? I think the answer will probably be yes. Nowadays most of us have their own idols. Whether the people of our affections are movie stars‚ athletes‚ or politicians we are hungry for information about them. We want to know what they are saying‚ what they are wearing‚ where they are going and whom they are with. Moreover‚ we mock their actions and want to become one of them who
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