Persuasive Celebrity

Topics: Comedy, Humour, Audience theory Pages: 2 (627 words) Published: April 23, 2013
Seth Rogen and Alzheimer’s Awareness Advertisement

The print advertisement I chose was the Alzheimer’s Awareness ad that Seth Rogen appeared in. (see attached ad) Seth Rogen is a great fit for this ad due to his social recognition and little know that he has a direct link to the disease. His wife of two years mother has the disease and has had it for years. As he stated on CNN “"I think until you see it firsthand, it's kind of hard to conceive of how brutal it is." Therefore even though a funnyman by day he still has time to put effort in what he believes.

Rogen has gained most of his credibility through being the object of laughs using this effect for good in being part of hilarity for charity. His multidimensional credit is that of being a comedic icon. Rogen’s approach to contextual credibility is that in a sold out crowd at a stand up show he can make every person laugh at about any joke but if he attends and speaks at a fundraiser event he trades in that hilarious, happy go lucky type of guy in for the straight laced sympathetic side that most don’t know him for because of his experiences in life from, his mother in-laws condition to his mother’s social work as a child in British Columbia. When it comes to his dynamic credibility he is seen by most as this marijuana smoking, foul mouthed funny guy that plays one type of role, but to others he is a leader in the charity work field, he attends many fundraisers and ball to raise money and awareness for Alzheimer’s disease.

Rogen’s primary dimension would be that of goodwill due to his willingness to donate time and money and social influence with no expectation of anything in return. He does it just because of his involvement with his mother in-law and his first hand experiences with the disease. His secondary dimension would sociability. He is recognized worldwide from that of his movie career and comedic relief and notoriety. He can do an ad on just about any magazine or television ad and capture...
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