CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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THE BLUE MOUNTAINS The blue mountains located west of Sydney in nsw. it goes through temperate climate.the mountains is home to many native flora and fuana. Both tiger quoll and the Eucalyptus tree are fundamental to the enviorment of the blue mountains to help preseve the enviorment.There are many human disruptions causing threat to the flora and fauna nevertheless alot can be done by the people to put an end or reduce the threats and help the flora and fuana survive in their natural environment
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Mini-Literature Review The Ox Mountain range is in County Sligo. ‘’The Ox Mountains lie along Sligo’s border with Co. Mayo’’(Libraries 2010). A strip of ancient rocks - gneiss‚ schist and granite - form the bedrock of the Ox Mountains’’(Geological 2016). The uplands of the Ox Mountains are wild and mainly covered by blanket bog. Some parts of the Ox Mountains are heavily forested. To the north and south of the Ox Mountains is farmland that is mainly underlain by Carboniferous Limestone and Sandstone
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Business Model Mountain Man Brewing Company was a family-owned business which owned a quality beer called Mountain Man Lager. As shown in Exhibit 1‚ the Mountain Man Lager was well known as working man’s beer. Its quality taste with bitter flavor and high alcohol content were the value propositions for the products. And the key resources for these features were the special recipe and a meticulous selection of barley. Also the main customer segment for the Lager was blue collar most of whom were
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With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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Rochester Institute of Technology | Mountain Man Brewing Company: Bringing the Brand to Light | Advanced Corporate Financial Planning | Professor Testa 1/23/2012 | | | Objective Complete a NPV analysis to see if Mountain Man Brewing Company should implement Mountain Man Light to its existing product lines: * SWOT Analysis on Mountain Man Lager * NPV analysis for Mountain Man Lager * NPV analysis for Mountain Man Light * NPV analysis on whole company * Strategic Options
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Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
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Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
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Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
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Why is the Mountain Lion such an important animal? Mountain lions‚ also known as cougars‚ panthers‚ or pumas‚ are highly efficient predators. These cats have a wide range throughout the Western states‚ and populations are increasing. An individual cat’s range depends on food availability. Thus‚ a range can vary from 10 to 370 square miles. Male lions weigh up to 165 pounds and grow to more than eight feet in length. Females weigh about 100 pounds. Female lions generally first reproduce at about
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