"Describe the strategic marketing process and its three key phases of planning implementation and control" Essays and Research Papers

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    Strategic Control

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    CONTROL Control is a systematic effort to set performance standards with planning objectives‚ to design information feedback systems‚ to compare actual performance with the predetermined standards‚ to determine whether there are any deviations and to measure their significance‚ and to take any action required to assure that all corporate resources are being used in the most effective and efficient way possible in achieving corporate objectives. Control is taking conscious measures that synchronize

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    Strategic Planning

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    strategic planning Unit 7.10 Strategic Planning Level 7 15 Credits Sample Assignments Scenario: You have recently been appointed as a Strategy Assistant in a major consultancy firm based in the City of London. As part of your training you have been asked by your manager to prepare a draft strategy plan for an organisation to show your capabilities as a strategic planner. You have been given a free choice of organisation‚ so your own business experience should be used to the maximum

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    Strategic Planning

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    Strategic Plan and Presentation STR/581 King Freeborn Uyere March 10‚ 2014 Suchitra Veera Week Six Executive Summary E TRADE was the first online trading company which makes them a leader in innovative business. The company was founded in 1982 and became an IPO in 1996. The headquarters is in New York City. They are a brokerage and investing company. E TRADE provides tools that help individuals achieve their long-term investing goals by cutting out the middle

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    (Kerin‚ 2004). Once these questions are answered‚ Kerin suggests that secondary questions emerge on resource allocation‚ converting the plan into action‚ and revising the plans‚ if necessary‚ the basis of the Strategic Marketing Process. The Planning Phase Strategic marketing planning examines three areas: their own business‚ competitors and the current business environment. The Business Portfolio Analysis examines strengths and weaknesses of organizational market growth rate and relative market share

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    Strategic Marketing

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    Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets‚ it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements‚ such as price‚ product‚ place‚ and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin‚ 2002). It is important for an organization to have a good understanding of the marketing mix. Each

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    Strategic Planning

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    Humanistic Management vs. Strategic Planning Theories by Kevin Johnston‚ Demand Media Your business can hit its targets through people management and strategy. As you plan for the progress and success of your small business‚ traditional strategic planning can help you evaluate your resources as you set goals. While this process contributes essential information to your planning‚ you must also consider the capacities of your personnel. Humanistic management can help you consider the competitive

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    Strategic Planning and Management Development Throughout the business industry the people who are most associated with the business process has found strategic planning and management development "requires constant shifting back and forth between long-run and short-run thinking" (Dess and Miller‚ 5). Planning is a business process that involves one or more people (depending on the type business) whom decide where the business ’s objectives lie and how to initially accomplish them over a period

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    Marketing Planning

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    of the marketing plan. Firstly‚ it will identify the role and nature of marketing plan. Secondly‚ it will outlines the structure of the marketing plan. Moreover‚ the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally‚ the two misconceptions will be examined. Last‚ it will conclude the marketing plan is indispensable to the organizations. Role and Nature of Marketing Plan Marketing plan is a business document that describes the marketing

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    Strategic Planning

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    Involving HR in the strategic planning process will provide The HR team with the information‚ and input‚ on the corporate mission and goals. This will allow the HRM team to assess the existing employees for the core requirements needed for meeting the goals. The assessment will provide information on training and development programs and will facilitate a targeted recruiting for staff able to support the direction of the organization (Lawler‚ 2012‚ August 15). The Society for Human Resources

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    Strategic Planning

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    Joel A.C. and Helaine J. Korn (1999)‚ “Dynamics of Dyadic Competitive Interaction‚” Strategic Management Journal‚ 20 (March)‚ 251–78. Chen‚ Ming-Jer (1996)‚ “Competitor Analysis and Inter-firm Rivalry: Toward a Theoretical Integration‚” Academy of Management Review‚ 21 (January)‚ 100–134. Chen‚ Ming-Jer‚ and Danny Miller (1994)‚ “Competitive Attack‚ Retaliation and Performance: An Expectancy-Valence Framework‚” Strategic Management Journal‚ 15 (February)‚ 85–102. Easterby-Smith‚ Mark (1997)‚ “Disciplines

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