Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream from B) Upstream
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am going to identify and describe different forms of communication. I will also be using examples from health and social care sector. Communication is started through the communication cycle which is defined as “The process involved in building and understanding of what another person is communicating” (BTEC first health and social‚ 2006). To interact with people we communicate‚ we can communicate in many ways such as speaking‚ writing and signs. There are many different forms of communication
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Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
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P6- Describe different types of energy transfer For us to do work‚ we need energy. Energy is measured in joules‚ (J) or kilojoules (kJ) Energy exists in many different forums such as Kinetic and potential energy – Kinetic energy is the movement of energy and potential is stored energy‚ energy ready to go. A lawn mower filled with gasoline‚ a car on top of a hill‚ and students waiting to go home from school are all examples of potential energy. Gravitational potential energy is the energy crazed
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Source: http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-04/Bottled-Water-Manufacturer.html Bottled Water Manufacturer BUSINESS PLAN SPARKLING HORIZON BOTTLED WATER 315 Fauborg Wichita‚ KS 67207 April 1995 Sparkling Horizon Bottled Water’s business plan contains valuable financial information. Check out the Projected Cash Flow tables for the first three years of operation. The plan’s owner has also included a Projected Balance Sheet and a Projected Income
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. DISTRIBUTION CHANNELS BIBLIOGRAPHIC REVIEW António Abílio da Silva Couto‚ nº 5195 Cidália Martins Domingues‚ nº 5115 Joaquim Luís Sousa Pereira‚ nº 5194 Paula Marisa da Silva Lima Ferreira‚ nº 5100 Paulo José Branco‚ nº 5198 This work was oriented by Dr. Francisco Coelho ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels‚ the external factors that should
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when they knew it is first time that agile would be making such product. Also‚ Agile was doing more than what might be required of managing all the vendors where there was little support from Automek. It could have asked Automek to provide more support in auditing the other two suppliers. Although‚ agile had good track record in terms of quality but novelty of the product coupled with new tier 2 and tier 3 suppliers who have limited experience for the quality standards required in north American
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Describe the various stages of a hiring process and your strategy as an H.R. manager to optimize this process for your organization. The hiring process is‚ generally‚ the same for all organizations‚ and it consists of three main stages: recruitment‚ selection and induction. Recruitment is a process of attracting the widest pool of talents for a vacancy‚ and there is a variety of ways to recruit new people. First option is to give a vacant job to a current employee‚ in other words‚ to give
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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P1 Describe four different land-based and adventurous activities Rock climbing is an activity that can be done by yourself or in a group‚ it involves climbing a high rock wall. The Equipment used in rock climbing is a carabineer‚ harness‚ rope‚ abelay and a helmet. In the UK Armed Forces‚ basic training involves one week of adventure training‚ this will include some rock climbing (the amount of depends on the force). There are different types of climbing and many places to do them across the UK
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