RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING‚ BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA‚ PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shopping
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FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their
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Introduction A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today‚ malls are gaining increasing popularity and are beginning to be a part of the people’s lives‚ especially the youth‚ who are still in the stage of developing who they are and what they want to become in their lives. In Olongapo City‚ the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact
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Scenario MKT 113 - Mall of America Sheila Savage Southern New Hampshire University Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media
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ALI MALL: Repositioning Study ________________________________________________________________ I. Background Ali Mall is the first fully enclosed shopping mall in the Philippines. Named after famed boxing champion Muhammad Ali‚ it has a total area of over 62‚000 square meters and houses four levels of specialty shops‚ entertainment outlets‚ designer boutiques‚ six cinemas‚ parking‚ and a food gallery. It belongs to the Araneta Group of Companies‚ a progressive and diversified group
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In order for Kallang Wave Mall to continue its pursuit of sustainability in Singapore and to have a fair share of competitiveness‚ it needs to create awareness so as to generate more customers to patronise our mall. To start off with this‚ it is important to make clear who our target market are so that the proper evaluation can be done to execute the required awareness Segmentation Multiple demographic would be look into and the reason for choosing a multiple segmentation focus is to create a diversification
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Why I Hate the Mall I hate shopping malls. No‚ you don’t understand. I really hate shopping malls. I think sitting at the Food Court near the Burger King for one hour has served only to heighten my displeasure with these gaudy monstrosities. The only reason I’m here is because nothing else in the town of Poughkeepsie‚ NY. seems to catch my interest long enough for me to take notice. I got here noon-ish I think. I had to take a taxi since none of my non- pedestrian friends were willing to roll
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College Writing — Summary Kids in the Mall: Growing Up Controlled Malls becoming the new baby-sitters William Kowinski has written the article “Kids in the mall: Growing up controlled”‚ to highlight the ignorance of parents that exposes children to artificial environment of shopping malls. Kowinski argues that this exposure converts children into “pre-programmed consumers” and leads them to a premature adulthood
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How to Know if You have it“ claims that malls have negative effect on people. In author‘s opinion‚ shopping centres make people sick: they usually get tired very fast‚ feel anxious and even lost the perception of place and time. The disease‚ which has got the name Mallaise‚ has such sypmtoms as: difficulties in concentrating‚ extreme nervousness or unjustified worries. This sickness affects people who usually hates shopping or just wandering around the mall. William Kowinski even confessed that
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