Unit 3 P1 P1 – describe how marketing techniques are used to market products in two organisations. Overall concept: The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs‚ this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses‚ these are; The production concept: This is where
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has been expanded to meet the changing needs of consumers‚ providing convenience items in addition to service (Azimont & Araujo‚ 2009). In attending to these changing needs a range of marketing tools known as the marketing mix must be utilised appropriately to guide businesses into a profitable organisation. These elements are often referred to as the four P’s; product‚ price‚ promotion and place and all work together to satisfy customer needs (Solomon‚ Hughes‚ Chitty‚ Fripp‚ Marshall & Stuart
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(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
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Describe how political‚ legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. Tesco In all the business in the country like Britain‚ they have to have this in mind that there are changes that are taking place in the business environment and to the people who maybe the shareholders. These changes can be the political‚ legal‚ and the social factors with the business environment and the country. Political factors of Tesco as a retail
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Evaluate how successful a selected business organisation has been in preparing for the growing use of e-business. In this report the business I have chosen to evaluate is Tesco’s. Tesco’s is one of the largest supermarket stores around the world; it has 330‚000 staff working in 3‚146 stores‚ there are stores located in China‚ Turkey and Japan. Research shows that they have stores in 9 other different countries and 27 million people outside of the UK own their own club card to receive offers and
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Tesco and Resources Tesco use both physical and technological resources. Physical resources are resources that are available to business organisations in the form of buildings and other machineries needed for the day to day running of the organisation. A few examples would be: Buildings and Facilities: All businesses need buildings which they control from‚ this can range from someone’s front room‚ or tower blocks all over the world‚ buildings play an important role in the image of a business and
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Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths - Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff
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the tax rates up or down in an effort to try an boost the economy. An example of this is VAT which means all non-food will need their labels changing which could potentially increase profitability. `The international monetary fund describes itself as ‘an organisation of 188 countries that works to foster global monetary cooperation. It also works to secure financial stability‚ facilitate international trade‚ promote high employment and sustainable economic growth‚ and reduce poverty around the world
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Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
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Describe the structure and organisation of the retail sector Retailers provide a service to customers at a profit. They are able to do this since the aspects of retailing – operating from an appropriate location‚ offering attractive product variety‚ ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very
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