Exam #1 Study Guide – MKTG 436.01 – Spring 2013 – Exam Date March 12th 2013 This is not intended as a 100% comprehensive study guide. This study guide does not include material from the guest speakers’ content‚ nor does it include material from the textbook cases or the articles in the lecture slides. The exam is 70 multiple choice questions. * What is the best definition of retailing? * Retailing encompasses the business activities involved in selling goods and services to consumers
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Fact 1 Budgetary constraints – A marketing department‚ like all departments‚ will receive a budget which they have to work with. In some businesses‚ especially smaller ones‚ a small budget may be given‚ meaning that the marketing department will have to spend their money carefully and it could limit what they can purchase. Fact 2 Data Protection Act (1998) – The data protection act protects the rights of those individuals on whom data is held. It impacts any business that holds personal information
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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Nils Ekdahl and Anita Fierst are the VP and CFO of Circale Corporation which is in the path of expansion and had few acquisitions in the near past as a part of it. A pay roll cut of 20 million demanded by the CEO required in a span of four months due to untenable duplication of departments. But Mr‚ Ekdahl wants the right persons at the right job for every job. Michael Milanese had been the chief architect of a new performance-review system that Ekdahl was about to implement across all six of Circale’s
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Chapter 22: Managing a Holistic Marketing Organization GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering Answer: a Page: 696 Level of difficulty: Easy 2. ________ is the greater willingness to buy more goods and services from outside
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My Least Favourite Character My least favourite character in the novel ‘Stargirl’ is Hilary. I don’t particularly have a strong distaste for her. I simply think that throughout the story there were many opportunities for Hilary to become more open-minded and to mature‚ but whenever these opportunities came‚ she would bluntly reject them. She let her pride and fear of the unknown interfere with her life‚ and due to this she ended up hurting those who were around her‚ including herself.
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assessment. Your task is to prepare an extended response to questions. In preparing your response you should firstly read the accompanying case study which gives background information about the organisation. You should then answer the following questions‚ relating your responses to the case study where appropriate. 1. Identify three key characteristics of the marketing concept. 2. Explain Britvic’s micro and macro environment. 3. Explain why market research and the information gathered are important
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Keh Keh September‚ 14‚ 2011 My Least Favorite Relative My least favorite relative is my aunt. When I lived in Burma I used to be good friends with my cousin. We used to hang out during the school time. I liked her but I didn’t like her mother. They are rich people and they discriminate against the poor people. In the beginning we liked each other very much until I went to her birthday party. After that I felt that I didn’t like her very much
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situations reflect different decisions made by multinational firms and governments and also reflect the social responsibility and ethical values underpinning the decisions. Study the following situations in the global cigarette marketplace carefully and assess the ground rules that guided the decisions of firms and governments. Marketing Decisions: Selling Tobacco to Third World Countries expanding market. As an example‚ Indonesia’s per capita cigarette consumption quadrupled in less than ten years.
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Electronic Marketing Case Study 1. What was the Audi A1’s targeted consumer group and what were the objectives of Audi´s ‘The Next Big Thing’ campaign? Part 1 What was the Audi A1’s targeted consumer group? The Audi A1’s targeted consumer group was urban and lifestyle-oriented youthful people are attracted by the A1´s (premium subcompact vehicle) by emotional design and its sporting driving experience. This target group also needed to have a relatively high income‚ since the pricing strategy
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