Qualitative Market Research: An International Journal Emerald Article: Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng‚ Chris Hackley Article information: To cite this document: Norman Peng‚ Chris Hackley‚ (2009)‚"Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing"‚ Qualitative Market Research: An International Journal‚ Vol. 12 Iss: 2 pp. 171 186 Permanent link to this document:
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Advertising Principles: Assignment #1 The Malaysian Code Of Advertising Practice The Malaysian Code Of Advertising Practice Introduction “The Malaysian Code of Advertising Practice” is a fundamental part of the system of control by which Malaysian advertising regulates its activities‚ and it is administered by the Advertising Standards Authority Malaysia (ASA) whose members are drawn from those of the Malaysian Media Associations and
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Final Paper: Truth in Advertising Jason Miklacic ADM 323 Professor Fry November 6‚ 2012 Ethics are an important aspect of marketing and truth in advertising. Advertising that is not based on ethical decisions leaves the consumer at a disadvantage and gives the seller the upper hand with sellers often only paying attention to profits. The need for ethical controls and decisions in the world of marketing is growing as the desire to market products continues to grow. Ethical decisions are
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Drugs and drug types. Drugs types. | Drugs. | Stimulants. | Amphetamines e.g.‚ caffeine and cocaine. | Opiates | Opium‚ morphine‚ codines‚ heroin and methadone. | Hallucinogens. | LSD and magic mushrooms. | Depressants. | Vellum‚ diazepans‚ diet pills and sleeping pills. | Explanation of these drug types. Stimulants: drugs which elevate mood‚ increase wakefulness and give an increased sense on mental and physical energy.e.g caffeine. Opiates: It is often called narcotic analgesics
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BIG THING ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive
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controversial problem can only be described as the cost of prescription medication. Currently‚ Americans pay on average $858 annually for prescription medication which is more than 17% percent of total healthcare expenses (Thompson 1). That figure is more than double the average prescription cost across 19 other industrialized countries (Thompson 1). These alarming numbers will also not stop growing‚ “four of the top ten prescription drugs in the United States have increased in price be more than
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characterized by compulsive drug-seeking and abuse and by long-lasting chemical changes in the brain. Addiction is the same irrespective of whether the drug is alcohol‚ amphetamines‚ cocaine‚ heroin‚ marijuana‚ or nicotine. Every addictive substance induces pleasant states or relieves distress. Continue use of addictive substances induces adaptive changes in the brain that lead to tolerance‚ physical dependence‚ uncontrollable craving and‚ all too often‚ relapse. Dependence is at such a point that stopping is
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False advertising is misleading with claims that aren’t substantiated by evidence. Every year companies pay millions of dollars to have their product shown on commercials or billboards that shows the great abilities of their products. But when time comes for the Super Bowl companies show the best of the best to make the audience fall for it in a very clever way. Many people don’t know that there is still false advertising on today and still think that everything that they see is true. “Truth" refers
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products‚ predatory lending‚ false advertising‚ astroturfing and pollution. Consumer organizations may operate via protests‚ campaigning or lobbying. They may engage in single-issue advocacy (e.g.‚ the British Campaign for Real Ale (CAMRA)‚ which campaigned against keg beer and for cask ale)[citation needed] or they may set themselves up as more general consumer watchdogs‚ such as the Consumers’
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