Purpose of Advertising
Index
|Contents |Page. no |
|Introduction |1 |
|Types of Advertising techniques |2 |
|Purpose of advertising |8 |
|Areas of assessment of effectiveness |10 |
|Pre –placement evaluation of advertising |12 |
|Concept testing |13 |
|Theme testing |15 |
|conclusion |17 |
Introduction
Advertising is an important marketing strategy. Making catchy advertising campaign is an art mastered by few Zoos Zoos by Vodafone won the hearts of millions. It sold many services and merchandise through different advertising technique. Company achieves a growth in the sales of their products and services by attracting the masses towards them.
Different types of advertising techniques aim at highlighting the product, feature and bringing about its uniqueness is carried out through different media so that the advertisements gain a mass appeal. It is brought before the public through various channel to ensure that the product or the service is noticed by the general public.
Purpose of
|Contents |Page. no |
|Introduction |1 |
|Types of Advertising techniques |2 |
|Purpose of advertising |8 |
|Areas of assessment of effectiveness |10 |
|Pre –placement evaluation of advertising |12 |
|Concept testing |13 |
|Theme testing |15 |
|conclusion |17 |
Introduction
Advertising is an important marketing strategy. Making catchy advertising campaign is an art mastered by few Zoos Zoos by Vodafone won the hearts of millions. It sold many services and merchandise through different advertising technique. Company achieves a growth in the sales of their products and services by attracting the masses towards them.
Different types of advertising techniques aim at highlighting the product, feature and bringing about its uniqueness is carried out through different media so that the advertisements gain a mass appeal. It is brought before the public through various channel to ensure that the product or the service is noticed by the general public.
Purpose of