An advertisement is a notice to buyers, giving description and piece of all sorts of things. It is needed for the convenience of consumers and the profit of producers. That is to say if good things are not advertised bad things will be pushed up. As population increases and markets become wider, the advertisement of goods becomes inevitable.
There is a great need to advertise goods in an age of commercial competition, if properly done, advertisement can help public in choosing and buying the best on the market.
But every good thing becomes bad when abused, so it is with advertisements too.Today,ads have multiplied to bewildering extent.Infact in news papers, on billboards, in electronic media there are more ads than the news. The danger is that the people are misled by the dishonest people who push up sales of useless things. Since print and electronic media has overwhelming influence on people in this age, people think whatever comes in print & electronic is true.
The basic problem is, our country is yet old fashioned in many ways. The masses are uneducated. If they can read, listen and write, but still can’t understand to differentiate between good and fake things.
There is another danger of abuse of advertisements is more spent on ads than making of goods. The reason is that advertising cost a good deal. This money invested on advertising will increase the cost and price of goods.Else,if prices are not raised to meet the cost of advertisements, the alternative is to use cheap and second rate materials in the making of the goods. In either case it would be harmful to the public health.e.g medicines,cosmetics,tonics,foods items, drinks and much more.
But these dangers of advertising do not mean that advertising is bad. But we must use advertisements for letting public know what good things are available. The motive of advertisement should be public service, not private gain.
Advertisements has several shapes...