Advertising Has Been Used to Promote Goods and Services from 1945 to Today and Controls Consumers’ Behavior and Habits
Research Paper
“The pervasiveness of contemporary advertising means that almost everywhere we turn, we are bombarded with appeals to buy-mostly under the guise of persuading us that buying will somehow improve our lives.” (Courtland L. Bovée and Williams F. Arens, Page 685). Fundamentally a good advert should attract attention and interest and should provide some control over the manner in which it is read. Advertising has been used to promote goods and services from 1945 to today and controls consumers’ behavior and habits.
Considering the thesis, we could choose to agree with the fact that advertising manipulates consumers. This kind of marketing is essential for firms that want to show their superiority in a specific category of markets. People can see every day many adverts that encourage them to buy more and more goods or services. It makes consumers too materialistic and manipulates them psychologically to buy things they don’t need. Advertising promotes the consumption society.
Obviously, many would agree that advertisers use tricky means in order to attract consumers’ attention. Moreover, not all parts of society are targeted. It can create problems considering children, ethnicities, religions and other criteria that affect population. There is already enough research that proves how harmful advertising can be. In fact, manipulating people psychologically causes harm. In the long run, it can develop a habit like it is in the United States. People using adverts don’t care about consequences and behave inappropriately. Some incitements, misleading, and minds’ control lead to what is called subliminal stimuli. By the way, advertising is maintaining competition between firms and as a consequence, it encourages innovation. Socially, advertising is considered as harmful but economically, it represents one of the main factors of innovation and technological progress. This paper will show why and how the use of advertising has tremendously increased from
“The pervasiveness of contemporary advertising means that almost everywhere we turn, we are bombarded with appeals to buy-mostly under the guise of persuading us that buying will somehow improve our lives.” (Courtland L. Bovée and Williams F. Arens, Page 685). Fundamentally a good advert should attract attention and interest and should provide some control over the manner in which it is read. Advertising has been used to promote goods and services from 1945 to today and controls consumers’ behavior and habits.
Considering the thesis, we could choose to agree with the fact that advertising manipulates consumers. This kind of marketing is essential for firms that want to show their superiority in a specific category of markets. People can see every day many adverts that encourage them to buy more and more goods or services. It makes consumers too materialistic and manipulates them psychologically to buy things they don’t need. Advertising promotes the consumption society.
Obviously, many would agree that advertisers use tricky means in order to attract consumers’ attention. Moreover, not all parts of society are targeted. It can create problems considering children, ethnicities, religions and other criteria that affect population. There is already enough research that proves how harmful advertising can be. In fact, manipulating people psychologically causes harm. In the long run, it can develop a habit like it is in the United States. People using adverts don’t care about consequences and behave inappropriately. Some incitements, misleading, and minds’ control lead to what is called subliminal stimuli. By the way, advertising is maintaining competition between firms and as a consequence, it encourages innovation. Socially, advertising is considered as harmful but economically, it represents one of the main factors of innovation and technological progress. This paper will show why and how the use of advertising has tremendously increased from
Cited: PAGE Bovée, Courtland L., and Arens, William F. The Indictments Against Advertising, Advertising Makes Us Too Materialistic. Writing and Reading Across the Curriculum, 10th edition by Laurence Behrens University of California, 2008. Pearson Longman pp. 685-691. Cohen, Dorothy. Elements of Effective Layout. Writing and Reading Across the Curriculum, 10th edition by Laurence Behrens University of California, 2008. Pearson Longman pp. 681-684. Cane, William. The Roots of Subliminal Perception. (www.umich.edu) Census Bureau (www.census.gov) DeRego, Makenzie. Floyd Dryded Voices: Advertising: Information or Manipulation. Web. Wednesday, January 28th, 2008 (www.capitalcityweekly.com) Fowles, Jib. Chapter 13, New and Improved: Six Decades of Advertising, A Portfolio of Advertisements: 1945-2003. Writing and Reading Across the Curriculum, 10th edition by Laurence Behrens University of California, 2008. Pearson Longman pp. 691-737. Shah, Anup. Media and Advertising. Web. March 4th 2012. (www.globalissues.org) Tungate, Mark. Adland: A Global History Of Advertising. Philadelphia : Kogan Pages. 3 July 2007. Print.