maximizing the market share‚ volume‚ and profitability of the brand. Until the entry of Plax‚ brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands‚ such as Listerine‚ were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats
Premium Dental plaque Brand management Brand
problem with healthy gum is heart disease. For a century the idea of a link between oral health and the heart has been around. But it’s only been in the last 20 years that some health professionals have taken this link seriously enough to recommend dental care as a
Premium Oral hygiene Periodontitis Gingiva
What is dental caries and how can it be prevented? Dental caries is a disease which infects the hard tissues (enamel‚ dentin‚ and cementum) of the teeth‚ it can also be known as cavity or tooth decay. This disease leads to holes that destroy the structure of the teeth that are also known as cavities. It usually comes from food that has accumulated on the surface of the tooth. The bacteria mostly responsible in causing dental cavities are known as mutans streptococci and lactobacilli. By not treating
Premium Dental caries Oral hygiene
Christine Dursunian Principles of Dental Hygiene II Professor Willis Research Paper Stress‚ dieting and periodontal disease and to compromised systemic health. Stress‚ dieting‚ cultural diversity‚ foundation of health and periodontal disease: The average person would never think that all four of these topics would coincide with one another. They do‚ each affecting the other as stepping stones towards periodontal disease. Periodontal disease‚ including periodontitis and gingivitis‚ are
Premium Periodontitis Gingivitis Gingiva
Many different aspects between dental care and all of its sciences exist. Two very commonly confused professions within dental care are dental hygienists and dental assistants. Dental care as a whole consists of removing decay‚ filling cavities‚ cleaning and polishing the teeth‚ x-rays‚ checking for cancer of the mouth and many other procedures to maintain a healthy mouth‚ promoting a healthier life. In a nut shell‚ dental hygienists remove soft deposits from teeth‚ teach patients how to practice
Premium Dentistry Oral hygiene Hygiene
until 1990 it has enjoyed the greatest market share. Plax was introduced in Canada in 1998 on a different platform from the traditional mouthwashes. Plax is the only player in the market segment of plaque fight. Generally‚ Canadian mouthwash market is growing at an annual rate of five percent‚ and plaque-fighting segment represent 10 % of this market. How should P&G respond to the newest competitor in the mouthwash market? What strategy should be pursued for Scope in the future to ensure continued
Premium Marketing Brand Mouthwash
best OHI home care items (case study and you choose the items given to the patient) 5) Know the first and Major CLINICAL feature of dental plaque induced gingivitis 6) Know what is the most effective antibacterial agent available today (i.e chlorahexidine‚ listerine etc.) Most effective antibacterial agent available today is chlorhexidine. It reduces plaque and gingivitis. Alters bacterial cell wall and interferes with adsorption of bacterial to teeth. Listerine is ADA approved for its
Premium Dental plaque Gingivitis Periodontal disease
experiencing missing tooth‚ then Dental Implantation is the better decision for supplanting missing tooth. Dental practitioners replace the missing tooth with the artificial tooth root which is placed in your jaw. The Professional dental specialists can give solid implantation that looks like precisely your original teeth. The significant achievement rate is accomplished by with appropriate consideration which makes the dental implantation keeps going long lasting. Numerous dental clinics in Thunder Bay
Premium Dentistry Oral hygiene Dental caries
This bacterium is found in dental plaque. The plaque on our gums and teeth is comprised of a complex structure created by Streptococcus mutans that allow the bacteria to live and survive successfully in our mouths. When these mutans are active they are producing an acid that slowly begins to erode our gums and teeth. Even though this bacterium occurs naturally in even the healthiest of mouths‚ when one undergoes a dental procedure or your gums sustain a trauma such as flossing
Premium Immune system Oral hygiene Bacteria
Electronically Published SUMJ ‐ 003 Chambers S (2012). Public Health & Dental Caries in Young Children in Deprived Communities in Scotland Public Health and Dental Caries in Young Children in Deprived Communities in Scotland Stephanie Chambers (Research Fellow‚ Oral Health and Health Research Programme‚ Dental Health Services and Research) Correspondence to: Stephanie Chambers : s.a.chambers@dundee.ac.uk ABSTRACT Dental caries is the most prevalent disease worldwide
Premium Teeth Dental caries Tooth enamel