A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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Segmentation and Target Market MKT571 October 28‚ 2013 Segmentation and Target Market Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market‚ Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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S NO. | NAME OF PRODUCT | MARKET SEGMENTATION | 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer‚ comfortable shave with less irritation3 – even on the most sensitive areas of the face.) | a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25‚000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class | 2. | Fair and Lovely(Fairness that changes your destiny.) | a) Demographic: 1) Gender: Female
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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Gatorade Reigns Supreme Over Powerade Gatorade and Powerade two similar sports drinks on the surface‚ but what lurks in the shadows is what separates these two drinks. On the surface Gatorade and Powerade look the same and may not taste that much different to some people. However their ingredients is what separates them from one another. One is a lot better than the other‚ and it’s Gatorade. Gatorade is a much better sports drink than Powerade because it has more sodium‚ the sugar they use has less
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The Greatest Marketing Secret of All If there is something about which I am pretty adamant‚ it’s the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact‚ most of it comes down to three core practices: 1) Focus‚ 2) targeting‚ and 3) multiplication (such as focusing on a niche‚ market targeting‚ and multiplying one’s marketing efforts). However‚ this fundamental magnetism is not only based on pure marketing practices
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