POWERade History : History Owned by: Coca-cola™ is the world’s largest beverage company‚ refreshing consumers with more than 2‚800 products 13 billion dollar brands including POWERade™ POWERade was launched as a fountain beverage in early 1990 before gaining national distribution as a ready-to-drink thirst quencher in 1992. POWERade hydrates and energizes in 8 different flavors. Now contains Vitamin B and ZERO calorie formulas Since it’s introduction
Premium ESPN
Powerade ION4 Advanced Electrolyte System BENEFITS 1. Replenish fluid losses 2. It helps in sustaining mental and physical performance PROMISE “complete sports drinks” REASON TO BELIEVE 1. It has 15 g of Carbohydrates which is the body’s main source of energy. It is also primary fuel source for muscles which are working at a moderate to high intensity and prolonged endurance. 2. It has sodium‚ potassium‚ calcium and magnesium which replenish the electrolytes commonly lost through sweat
Premium Blood Nutrition Electrolyte
Loyal Customers Drink Technology Helps Distinguish Powerade Athletic Endorsements Strong Brand Name - Powerade Weaknesses: Online Marketing and Presence of Powerade. Opportunities: Product and Market Expansion. Flavor and Drink Innovation. Threats: Potential price wars could hurt the athletic drink market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade
Premium Gatorade Marketing Coca-Cola
Demographic Factors In the early days of consumer electronics‚ computers and telecommunication developed as separate‚ distinct industries. Digitization changed the rules of the game‚ demolishing walls‚ blurring the distinction between once separate industries and building a $ 300 billion industry. Changes are driven by wide spread internet usage‚ “on the go” life styles‚ cutting edge innovation and digital convergence. This multibillion Industry is run by key players such as Apple‚ Sony‚ Dell
Free Demography Population
Table of Contents Executive Summary ........................................................................................................................ 2 Part I: Introduction and Objectives ................................................................................................. 3 Background ............................................................................................................................. 3 Problem Identification ..........................................
Premium Marketing
Executive Summary POWERade has traditionally focused on targeting bodybuilders and athletes. However‚ the target demographic is now shifting to more mainstream athletes and non-athletes; the marketing mix does not reflect these changes. We present a revised marketing plan that should increase revenue by 49% to $250 million a year. The marketing plan addresses the flagship product POWERade and POWERade Zero. Research Through market research‚ we have discovered two key findings about this target
Premium Marketing
The objective of this lab was to recreate the color profile of a given solution. In this case‚ the solution was Powerade. The final solution should match the absorbance values at the peak wavelengths (420nm and 628nm) in Powerade. This lab was done using deionized water‚ FD&C Blue #1‚ FD&C Yellow #5‚ FD&C Red #40‚ and a spectrometer. To obtain the correct color profile‚ FD&C Blue #1 and FD&C Yellow #5 were utilized in the sample solutions. The experiment was conducted over two days; the first day
Premium Chemistry Color Light
Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
Premium Coca-Cola Gatorade Soft drink
POWERADE Nutrition Information (United States) Serving Size: 8 FL OZ (240 mL) Serving Size Per 8fl. oz (240mL) Arctic Shatter Fruit Punch Grape Green Squall Lemon-Lime Mountain Blast Orange Strawberry Melon Serving Size Per 8fl. oz (240mL) Zero-Strawberry Zero-Mixed Berry Zero-Grape Calories Calories Total Carbohydrates (g) Sugars (g) Sodium (mg) Potassium (mg) Chloride (mg) Niacin %RDI Vitamin B6 %RDI Vitamin B12 %RDI 56 57 57 57 56 57 57 56 Total Carb. (g)
Premium Nutrition Vitamin Imperial units
Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
Premium Marketing Target market Strategic management