Segmentation in India

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INDIA SEGMENTATION
DEMOGRAPHIC
Population
1,173,108,018 (July 2010 est.)
Age structure
0-14 years: 30.5% (male 187,197,389/female 165,285,592)
15-64 years: 64.3% (male 384,131,994/female 359,795,835)
65 years and over: 5.2% (male 28,816,115/female 31,670,841) (2010 est.) Median age
total: 25.9 years
male: 25.4 years
female: 26.6 years (2010 est.)
Population growth rate
1.376% (2010 est.)

Urbanization

urban population: 29% of total population (2008)
rate of urbanization: 2.4% annual rate of change (2005-10 est.)

Religions

Hindu 80.5%, Muslim 13.4%, Christian 2.3%, Sikh 1.9%, other 1.8%, unspecified 0.1% (2001 census)

Languages

Hindi 41%, Bengali 8.1%, Telugu 7.2%, Marathi 7%, Tamil 5.9%, Urdu 5%, Gujarati 4.5%, Kannada 3.7%, Malayalam 3.2%, Oriya 3.2%, Punjabi 2.8%, Assamese 1.3%, Maithili 1.2%, other 5.9% note: English enjoys the status of subsidiary official language but is the most important language for national, political, and commercial communication; Hindi is the most widely spoken language and primary tongue of 41% of the people; there are 14 other official languages: Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Malayalam, Kannada, Oriya, Punjabi, Assamese, Kashmiri, Sindhi, and Sanskrit; Hindustani is a popular variant of Hindi/Urdu spoken widely throughout northern India but is not an official language (2001 census)

Literacy

definition: age 15 and over can read and write
total population: 61%
male: 73.4%
female: 47.8% (2001 census)

PSYCHOGRAPHIC

|Table 1: Class structure in India (Percentage share in population) | | |1993-94 |2004-05 | | | | | | | |Ruling Class |11.89 |11.71 | | | | | | | |Middle Class...
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