Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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Real world situation – Dell Inc. Dell Inc. was founded in 1984 by Michael S. Dell‚ who developed the supply chain formula‚ which would end up making Dell one of the world leaders in PC sales. When applying the resource-based view and the VRIN-framework to Dell‚ it becomes clear that Dell has a definite competitive advantage. Dell’s success-formula combines several resources which are “unique‚ valuable to customers‚ and difficult to imitate”. What makes Dell so special‚ is the fact that it does
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I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
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The Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 P’s‚ so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today’s paper I am going to start off by discussing some
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Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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1. What are the key challenges DELL should be concerned with as it enters the large scale server market? In the case‚ Dell Computers is currently seeking to enter the large scale server market. Companies such as Hewlett-Packard and IBM are two of the leaders in the large scale server market. These companies are offering various on-site field support options which range from a 24-hour turnaround to a 2-hour response time. IBM has experience within the large scale server market and has 135‚000
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I. Problems/Recommendations In 1995 Dell entered the Chinese computer vendor market. It initially focused at the low-priced end of the PC Market with direct sales. As competition grew and price wars at the low end consumer market began‚ Dell was unable to compete as their low end consumer model cost consumers twice as much as one of its competitors. Dell was also having trouble with their direct sales model‚ which led to complaints about slow delivery‚ service and support. Overall the industry
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Fleet Management System Page 1 of 1 View ATO (219513) Main ATO details Fleet LRCVA (Land Rover Competitor Vehicle Analysis) 75.19% Fleet Use % (1mth) Batch CI code Cost centre ATO No. K2589 - Whitley - Tax exempt 2159DEG02 219513 Created by Fleet Use % (12mth) Status Submitted date Replacing existing vehicle? New vehicle or transfer? TMATTHE3 95.08% APPROVED Wed 22 Aug 2012 No Body style Body style description Engine 5 Door(CAWL) SUV 2.2L 16V TC
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D. Cite at least one example of when your leadership had an impact on or changed a certain situation‚ and justify how an IE Master’s Degree program would help you to strengthen or improve this competence (400-600 words) The first project I was put in charge of was a small part of a larger project that dealt with analyzing the IT applications portfolio of a utility company. Our small team included myself and a newly hired analyst with little professional experience. As this was my first opportunity
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A baker is one who specializes in the manufacturing of baked goods. Baked goods include breads as well as desserts such as cakes‚ pies and all other kinds of food. The reason I have chosen this is because I like cooking every much. Some point I want to be baker and after having some good experience in it. I want to open my own restaurant in Goa. Salary:- Bakers can earn between £13‚000 and £19‚000 a year. With experience‚ specialist skills or supervisory responsibilities; this could rise to
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