Market orientation perspectives include the decision-making perspective (Shapiro‚ 1988)‚ market intelligence perspective (Kohli and Jaworski‚ 1990)‚ culturally based behavioural perspective (Narver and Slater‚ 1990)‚ strategic perspective (Ruekert‚ 1992) [1] and customer orientation perspective (Deshpande et al.‚ 1993).[2] The two most prominent conceptulizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) considers
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EMPLOYEE ORIENTATION A proper welcome ny new CEO’s first 100 days are critical‚ so companies provide an extensive support system to ensure success. But what about other employees? Increasingly‚ employers are recognizing that a new recruit’s orientation experience directly contributes to that individual becoming a valuable and committed employee. You’ve invested heavily in selecting a talented new employee—and a potential future leader. You no doubt screened intensively for culture fit. Now
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Time Orientation Winston Churchill‚ a famous author and politician‚ once said a simple quote I found to be astonishing; Churchill stated “If we open a quarrel between past and present we shall find that we have lost the future.” At one point in life we are almost always focused on one time zone or another either the past‚ the present or the future. I find almost always that these times zones can either be in sync or incompatible. Yes‚ there may be positive aspects to the past‚ the present or the
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Sexual orientation is the nature of sexual or erotic desires that is the direction of an individual’s sexual desires and emotions towards members of the opposite sex (homosexual)‚ members of the same sex (homosexuals) and in some instances both (bisexual). In simple terms it is the sexual preference of individuals. Several factors have been listed by vast majority of sexuality researchers. Most dominant among the listed causes are genetic/biological‚ social influences and psychological factors. The
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Chapter 8 Sex‚ Gender‚ and Society‚ had a section discussing Sexual Orientation. This particular section gripped my attention. First due to the fact that I’m a homosexual male living in our society. Throughout the reading the author stats “Many cast homosexuality as a “deviant life-style choice.” First homosexuality is not a choice‚ I have known of my sexuality as a young child. As an individual why would I or my peers chose to live a lifestyle of judgment‚ and hatred? Some individuals believe homosexuality
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Index Abstract: 2 Market orientation: 2 Benefits of market orientation 3 Barriers to marketing orientation 5 Market orientation concept for new business: 6 Effects of market orientation on the existing business: 7 Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages
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Cultural Orientation After testing myself on culture orientation I found that assessment was for the most part accurate. For a couple of sections I had answered questions that had categorized me into two different orientations. For an example‚ I had chosen the letter choice B for question number one‚ which indicated a collectivist orientation‚ and then for question number two I had chosen letter choice A‚ which indicated a individualist orientation. In an individualist culture‚ a person is held
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ETHNOCENTRIC MANAGEMENT ORIENTATION Management holding an ethnocentric orientation believes that its home country is superior to any other country in the world regardless of any evidence to the contrary. An ethnocentrically oriented manager may think: “since a product or a service performed well at home‚ it should also perform well abroad. Since this is so obvious‚ no further research is necessary on foreign markets and no adaptations need to be made to the products or services to tailor them to
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sexual orientation‚ alongside bisexual and heterosexual. The longstanding consensus of the behavioral and social sciences and the health and mental health professions is that homosexuality is an example of normal and positive variation in human sexual orientation. Currently the most common adjectives in use are lesbian for women and gay for men‚ though gay can refer to either men or women. The American Psychology Association defines sexual orientation in the following way: “Sexual orientation is an
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Performance Orientation The degree to which a collective encourages and rewards (and should encourage and reward) group members for performance improvement and excellence. Assertiveness. The degree to which individuals are (and should be) assertive‚ confrontational‚ and aggressive in their relationships with others. Future Orientation. The extent to which individuals engage (and should engage) in future-oriented behaviors such as delaying gratification‚ planning‚ and investing in the future
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