Water is a human right‚ not a commodity. It is the essence of life‚ sustaining every living being on the planet. Without it we would have no plants‚ no animals‚ no people. However‚ while water consumption doubles every twenty years our water sources are being depleted‚ polluted and exploited by multinational corporations. Water privatization has been promoted by corporations and international lending institutions as the solution to the global water crises but the only one’s who benefit from water
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Competition in the Bottle Water Industry From 1996 to 2001 the bottle water industry worldwide sales went from 21 billion gallons to 32 billion gallons‚ with an annual growth rate average of 8.7%. The world’s largest market for bottled water‚ the United States attributes their 9.2% annual growth rate to consumer’s concerns regarding the purity of tap water‚ and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of
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infrastructure in emerging markets to make it easier to sell products. ‘’ 2. Healthy Options: Coca-Cola’s healthy drinks experienced the greatest growth in revenue and U.S. share gain in 2011. According to Beverage Digest‚ Coca-Cola’s bottled water brand Dasani gained the most volume in the liquid refreshment megabrand category in the United States. Case volume for water increased 10% globally according to Coca-Cola’s 2011
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Tap Water Pros and Cons Pros | Cons | Monitored and regulated by the Environmental Protection Agency (EPA). | Some water is carried in lead pipes from utility companies to homes‚ which means lead can leach from pipes into the water. | Amendments to the Safe Drinking Water Act (SWDA)of 1996 have made drinking water safer. | The EPA allows tap water to have 10 parts per billion (ppb) of arsenic in it‚ although scientists now know there is no safe level of arsenic. | Numerous tests are conducted
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founded in 1886 in Atlanta‚ Georgia‚ is the premier soft drink producer globally. Besides manufacturing the famous Coca Cola‚ the company is responsible for bringing a variety of different products to the global market such as Fanta‚ Sprite‚ PowerAde‚ Dasani and Nestea. The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling its concentrates to the different bottling manufactures‚ Coca Cola frequently took an equity
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restaurants serving nearly 69 million people in 118 countries‚ a $40 Billion dollar brand worldwide‚ Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt‚ Kraft Cheese‚ Nestle Chocolate‚ Dasani Water‚ Newman’s Own Salad Dressings‚ Heinz Ketchup‚ Minute Maid Juice The majority of the retail locations are owned by independent franchisees‚ The company is able to grow while minimizing large capital expenditure Recession Proof - Low price menu
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APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served
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It was a puzzle. Clark’s head was spinning. “Three child kidnappings in three days‚ what were the chances?” he thought to himself. There must be a connection. His fists were clenched as he blankly stared at the conference desk‚ afraid to face the media. Their irksome questions plagued with camera flashes only swelled the misery and embarrassment that he already felt. He had to find a way. Slowly‚ he raised his head‚ trying to avoid the scrutinizing looks around the room. His droopy eyes dwindled
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6.6. Suggest one most important change you would make if you were the Marketing Director of FIJI Water. Environmental Concerns response: Although many bottled water companies are responding this consumer demand shift by manufacturing the packaging of their water with thinner plastic bottles‚ not many have actually solved the consumer want 100% by changing the packaging to a biodegradable material Fiji Water should research the possibility of. switching packaging material from petroleum-based plastic
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Company Background and Business Summary The Coca-Cola company is the world’s leading manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the
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