This essay will be looking to define the marketing audit‚ identify and explain the main characteristics‚ process‚ elements‚ uses and why its purpose is one of the most practical and profitable marketing tools available. The marketing audit has been defined by Kotler as “a comprehensive‚ systematic‚ independent and periodic examination of a company’s (or business units)‚ marketing environment‚ objectives‚ strategies and activities”. (Sloan Management Review 1977) It is a comprehensive review
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Executive Summary – Fun Energy Many of us would not be able to get through a day if we left our cell phones at home‚ much less no electricity at home to power our laptops‚ iPad‚ and televisions. However‚ not having electricity means there is an even more fundamental issue at stake - light. In a world with Iphones‚ Google Glass‚ and 3D printers‚ there are still 1.2 billion people around the globe that do not have access to electricity. An alternative to having light from electricity are Kerosene
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story comes out of North Dakota. Despite ts reputation of being a fly-over state with little to see or do‚ it played a major role in the Cold War. The state was home to one hundred fifty Minuteman III intercontinental ballistic missiles. The presence of such a large quantity of nuclear missiles put North Dakota on the Soviet Union’s radar‚ as well as made civil defense in the state higher priority. Only one evaluation of the effectiveness of civil defense in North Dakota has been done‚ despite
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Out of the documentaries shown in class‚ I have decided to analyze the documentary Dakota 38. The film focuses on Native American riders who go on a long‚ perilous‚ journey 330 miles across South Dakota to Minnesota to go to exact spot where their 38 ancestors were hung. The purpose of this journey is to honor and remember the end of the Dakota War which is known to be the largest mass execution in United States history ordered by President Abraham Lincoln. In the beginning of the film it focuses
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The Dakota Access Pipeline is a 1‚172-mile-long underground oil pipeline that runs from North Dakota down to Illinois. The pipeline costs $3.8 billion and is owned by Texas-based Energy Transfer Partners LP. It is supposed to carry approximately 470‚000 barrels of oil a day and the pipeline makes that move in oil a more cost-effective and environmentally responsible manner. The plan is to construct it through the Standing Rock Indian Reservation. Those lands are considered sacred to the native people
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Dakota Dreams is a novel by James Bennett. The story follows the life of a lonely fifteen year old foster child named Floyd Rayfield. Since Floyd has no parents he had to live in multiple foster or group homes for most of his life. One day Floyd had a dream in which he saw himself as a Dakota warrior‚ a fierce warrior in Indian tribes. When Floyd awoke from his dream‚ he was certain that becoming a Dakota Warrior was his destiny. Floyd undergoes a name change to Charley Black Crow and‚ he learns
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The Dakota Access Pipeline is a big deal. These past months people have been protesting and debating on whether to let the pipeline be built or not. What is the Dakota Access Pipeline? The Dakota Pipeline is a new underground pipeline that is made by the Dakota Access‚ LLC. The Dakota Pipeline conveys 470000 barrels of oil per day. This pipeline goes through Bakken/ Three Forks Formation North Dakota near Patoka. The Dakota Access ‚ LLC claims that the project will create up to 40 permanent jobs
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Customers adopt brand switching to use the lowest priced brand.sellers move along the demand curve by raising and lowering prices among Demand Curve Non-Price Competition Emphasize product features‚ service‚ quality etc.Can build customer loyalty towards the brand. Must be able to distinguish brand through unique product features.Customer must be able to perceive the differences in brands and view them as desirable.Must promote the distinguishing features to create customer awarenessPrice differences
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Running head: United States Postal Service Case Study United States Postal Service Case Study Keller Graduate School of Management Professor R. Lee – GM588 Managing Quality Abstract The following case study discusses the Voice of the Employee‚ which supports improved internal process (Voice of the Business) and how the Voice of the Business supports customer satisfaction (Voice of the Customer) of the United States Postal Service. Included in the case study are suggestions for other measures
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"What You Need to Know About the Dakota Access Pipeline Protest | Breaking News & Views for the Progressive Community." Common Dreams‚ www.commondreams.org /views/2016/09/09/what-you-need-know-about-dakota-access-pipeline-protest. Gail Ablow shares what is happening among the Sioux and the Dakota access pipeline with her personal analysis‚ to inform individuals what they should know about the event. She clarifies the threats and dangers that the Dakota Access Pipeline can bring to the Sioux Native
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