of an existing customer. Database is formed through the issue of future card and card is of three types silver card‚ gold card and sakthi card. Sakthi card is issued to ladies and this card provides‚ free sugar(1 kg) per month. Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. o Platinum customers (most profitable). o Gold customers (profitable). o Iron customers (low profitability but desirable). o Lead customers (unprofitable and
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Introduction Organizations should be treated as an-on going concern . This is because there are a lot of revisions needed whether it is through reengineering ‚information system or its workforce so that the organization would be able to stand against competition . Organizations are made up of people who are responsible for certain operations in different fields and are thus inherently complex . Since change or revisions are the basic things that are needed in the organization ‚ it is imperative that
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CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64 1. INTRODUCTION 3. The One-Day Course The final stage of your development will involve your attendance on the Customer Care Course. Attending the one-day Customer Care Course will give you an opportunity to further improve and
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An Overview of Customer Satisfaction Models Willard Hom‚ M.B.A. Interim Director of Research Policy‚ Planning & External Affairs Division Chancellor’s Office‚ California Community Colleges Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. Such models clarify various theories about customer satisfaction‚ making research and analysis
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necessary. Employee and engagement: To ensure the emotional connection between the employee‚ colleagues and managers is understood and to assist with any issues that may arise for both employees and managers. Employee relations: To enhance those relationships between all employees adhering to policies and procedure whilst following employment law. Within my role I have covered a safety critical role within a safety environment – simple things like making sure the correct equipment was being used where
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Customer service 1 © NSW DET 2008 Topic 1 - Customer service 2 © NSW DET 2008 Introduction It may seem strange that you are studying an area that you already know so much about—customer service. Whether we realise it or not‚ we always judge organisations that we come in contact with and so we already have quite a good understanding of a customer’s perspective. In this module we will put this understanding into a structured model‚ so it can contribute to developing organisational
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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The Customers’ Revenge Atida Motors’ decades-old complaint policy may be no match for unhappy customers who threaten to take their case to YouTube. by Dan Ariely J IM MCINTIRE‚ vice president of customer service at Atida Motor Company‚ was just about to shut down for the day when he received an e-mail from his brother. “Go to Hell‚ Angel!” the subject line shouted. The message linked to a YouTube video. In “A Letter for Bill Watkins‚ CEO‚ Angel Airlines‚” two stolid executives – “Jeff”
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Assignment 1.2: Course Project—Target Company Profile and Its Approach to Marketing Assignment 2.2: Course Project—Marketing Environment Analysis Assignment 3.2: Course Project— Market Segmentation Assignment 4.2: Course Project— Customer Behavior Analysis Assignment 5.2: Course Project—Product Strategy Assignment 6.2: Course Project—Pricing Strategy Assignment 7.2: Course Project—Distribution Strategy Conclusion
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strategy would have on it’s existing customers. Talbot failed to clearly define their target audience. If they could have just secured their best customers and let go of other customers Talbot could have avoided this incident. By just focusing on its core customers and serving them better Talbot could have made more profits. What Talbot did was they wanted to expand their customer base and target young hipper crowds. By doing so it apparently defected their core customer to other competitors. Because of
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