Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin
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1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions:
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[pic] Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV Roy Cardiff runs a mail-order business that tracks sales to each customer. He recently decided to cut costs by curtailing catalogs to those customers who are least likely to buy from him in the future. His customers break down into three categories: those who made several small purchases throughout the past year; those who made a single purchase but for a much larger amount‚ and those who have had a long but
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ranging from $120 to $9‚000. Additionally‚ they will have to incur further marketing expenses in their effort to promote Rosewood as one corporate brand. There have also been expressed concerns from the managers of each hotel‚ from the existing customers and form the co-op owners that are resistant to this change. Some guests could feel alienated which indicates a risk associated to incorporating a corporate brand. However‚ the current Rosewood brand has low recognition and not enough cross-property
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Alfred believes that by including a $5 dog toy with each shipment he can increase the number of purchasing customers in period 1 and each subsequent period by 25%. If this is true‚ what would be the new CLV? QUESTION 6: Alfred believes that by including a $5 dog toy with each shipment he can increase the number of purchasing customers in period 1 and each subsequent period by 25%. If this is true‚ what would be the new CLV? 0.00 is INCORRECT. Time: 0 min‚ 6 sec THE ANSWER AND EXPLANATION
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Question 1: Incremental Customer Lifetime Value Calculated using revenue per costumers (ARPU) at 21 month average life time and 10% per annum discount rate. Average life time | | 21 | months | | | Discount rate | | 10 | % = | 0.83% | per month | | Average customers | YBB customers | | | | ARPU/month | 24 | 29 | | | | NPV | $460.61 | $556.57 | | | | Incremental value | | $95.96 | | | | Question 2: Sensitivity Analysis on Incremental Lifetime value of YBB
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Table of Contents Background for the research paper. 1 Task 01 - The Assessment of Research Paper 2 1.0 The Practical Area of the research 2 2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines. 2 3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work. 3 4.0 Explanation of the Research Design 4 5.0 Recommendation of the Study 5 6.0 Limitation of The Study 6 7.0 Research topics
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