Impact of Brand Equity on Customer Loyalty

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Table of Contents
Background for the research paper.1
Task 01 - The Assessment of Research Paper2
1.0 The Practical Area of the research2
2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines.2
3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work.3
4.0 Explanation of the Research Design4
5.0 Recommendation of the Study5
6.0 Limitation of The Study6
7.0 Research topics we have developed according to the guidelines of the paper7
Task 02 -The Selected Research Area7
1.0 Importance of the research topic7
2.0 Required Information Types For Study8
3.0 Literature Review8
4.0 Importance & Usage of Literature8
5.0 Research design9
6.0 Validity of the identified recommendation for selected research topic9

Research paper – Marketing Ethics, systematic Review of the literature. by Alexander Nill, and John Schibrowsky. Task 01 - The Assessment of Research Paper
1.0 The Practical Area of the research

Marketing Ethics: A Systematic Review of the Literature.

In here the researchers did not focused on a specific problem they focused on wide area of marketing ethics. This research paper is about the growing field of marketing ethics researches, which are going to investigate many aspects of marketing that have an ethical dimension. Regarding this practical area the researcher evaluate the systematic review of the literature by (1) developing a categorization scheme for marketing research and (2) by analyzing via content analysis-all journal articles , which have been revealed by a major search engine for the time span 1981 to 2005 , in terms of quantity, nature &scope, topical areas, and publication outlets. Under this research, researchers tried to analyses practical area through various criteria. * How many systematic literature reviews was developed within 25 years? * Did it show a...
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