risks into opportunities that benefit the company as a whole. 2.0 Political Environment 2.1 Government Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years‚ AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online‚ Saturday 15th July 2006). Hence‚ the Malaysian government offers many incentives to AirAsia in term of landing
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the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating‚ and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan‚ 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls‚ and encourage more air travel among Malaysians
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History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER’s 5 Forces Model Analysis 12 3.2.1 Threats of New Entrants 12-13 3.2.2 Threats of Substitute 13-14 3.2.3 Bargaining Power of
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Factors Affecting Climate There are many different factors that affect climate around the world. The most important factors are:- • Distance From The Sea • Ocean Currents • Direction of Prevailing Winds • Relief • Proximity To The Equator • The El Nino Phenomenon • Recently‚ it has been accepted that human activity is also affecting climate. Distance From The Sea (Continentality) The sea affects the climate of a place. Coastal areas are cooler and wetter than inland areas
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1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate‚ DRB Hicom. On 2 December 2001‚ the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around
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Retrieved from http://www.travelweeklyweb.com/book-airasia-by-sms/2469 CII KPMG Indian Aviation Report (2012). KPMG Aviation Report. http://www.kpmg.com/IN/en/Press%20Release/Press-Release-Indian-Aviation-Report.pdf Air Asia India (2014). Wikipedia. http://en.wikipedia.org/wiki/AirAsia_India Air Asia announces two new routes (September 11‚ 2014). Business Standard. http://www.business-standard.com/article/companies/airasia-india-announces-two-new-routes-plans-to-add-5-more-aircrafts-before-november-114072401124_1
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that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus‚ political factor considers the impact of legislatives changes‚ stability of the economy and event that related with the government and politics that may affect the business. Influence of economy‚ such as interest rate‚ stability of economy‚ inflation
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Analyse the relationships between the factors and explain how they can impact on wellbeing. In Maslow’s hierarchy to reach self-actualisation‚ which is at the top‚ you must go through; the physiological needs‚ safety needs‚ social needs‚ esteem needs to then finally reach the top and these all affect your wellbeing. The factors affecting wellbeing are physical‚ emotional‚ economic‚ social‚ spiritual and cultural. These 6 factors contribute to the quality of people’s lives and affect a person’s
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Factors Affecting Photosynthesis Low light intensity lowers the rate of photosynthesis. As the intensity is increased the rate also increases. However‚ after reaching an intensity of 10‚000 lux (lux is the unit for measuring light intensity) there is no effect on the rate. Very high intensity may‚ in fact‚ slow down the rate as it bleaches the chlorophyll. Normal sunlight (usually with an intensity of about 100‚000 lux) is quite sufficient for a normal rate of photosynthesis. Open and Closed
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Singapore Factors Affecting Language Learning Strategy Reported Usage by Thai and Vietnamese EFL Learners Attapol Khamkhien (faasapk@ku.ac.th) Kasetsart University‚ Thailand Abstract This paper is a report on an investigation into the relationship between three variables and language learning strategy use by Thai and Vietnamese university students using Oxford’s 80 item Strategy Inventory for Language Learning (SILL). Two main objectives of this study are: 1) to determine three factors: how gender
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