Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
Premium Marketing Brand management Brand
Cadbury Beverages‚ Inc.: Crush Brand 1. Based on your assessment of the soft drink industry‚ the orange-flavored category‚ and the competitive situation of Cadbury Beverages and orange Crush‚ what is your recommendation for positioning orange Crush? Be sure to base your recommendation on facts and issues raised in the case. According to Exhibit 5‚ from 1985-1989‚ Orange crushes’ market share decreased from 22% (1985) to 8% (1989)‚ this data shows that prior to the entrance of Coca Cola’s
Premium Marketing Coca-Cola Soft drink
ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
Premium Concrete Government Cement
Sammy’s Crush While standing in front of the store watching the girls drive away Sammy realizes that he might have not done the right thing. He looks towards the store and wonders if the crush he had on Queenie was worth the trouble he just went through. In the beginning of the story Sammy is just working his regular shift on a regular day of any week. You would think that he was satisfied with his job and everything that was going on. When three girls in bathing suits walk in; Sammy thinks that
Premium Bikini Swimsuit
Is It Just A Crush? Is it just a crush? Or is there something more? I ask myself these questions every time I talk to this certain person. When you’re young and have crush on someone it usually goes away when something better comes along. But what if someone better doesn’t keep your mind off the one you’ve lost. Yes‚ you can keep o pretending that those feelings aren’t there anymore but you know deep down their not. I can say that at the age I’m at now that I have a serious crush. Never thought
Premium
------------------------------------------------- Wu Chun From Wikipedia‚ the free encyclopedia | This article contains Chinesetext. Without proper rendering support‚ you may see question marks‚ boxes‚ or other symbolsinstead of Chinese characters. | Wu Chun | Wu Chun at Super Hot autograph-singing event on 18 September 2010 | Chinese name | 吳尊 (traditional) | Chinese name | 吴尊 (simplified) | Pinyin | Wú Zūn (Mandarin) | Pe̍h-ōe-jī | Gô͘ Kiat-chun (Hokkien) | Birth name | Goh
Premium Fahrenheit
Background Less than two years from its first release‚ Candy Crush Saga has become the first game that ranked as No. 1 on iOS‚ Android and Facebook at the same time. On Facebook alone‚ the Candy Crash Saga has 150 million active monthly users according to Facebook App Center. Players are so addicted to it that they have left their children stranded at school‚ abandoned housework and even injured themselves as they try to reach new levels of the game (Docketerman‚ 2013). The game was developed
Premium Game Mobile game Mobile software
Amity Center for eLearning J-Block‚ Amity Campus Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3
Premium Advertising Marketing
analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of $ sales B) Pro Forma Income Statement VII- CRUSH’S OBJECTIVE AND STRATEGIES IN TERMS OF ADVERTISING AND PROMOTION VIII- CONCLUSION: CRUSH ORANGE POSITIONING RECOMMENDATIONS
Premium Soft drink
Student assignment guidelines for HNC Advertising & Promotion in Business – Unit 18 • The essential parts of the assignment are : Title page Table of contents Introduction Main body of the assignment clearly identifying the separate tasks Conclusions and recommendations References Appendix (only if relevant and necessary) • Complete your report in 3000 10% tolerance. Show your word count at the end. Word count excludes title page‚ table of contents‚ reference pages appendices and
Premium Kellogg Company Will Keith Kellogg Creativity