OF CONTENT S. No. Topic Page 1 Executive Summary 3 2 Introduction 4 3 Analysis of Buyer behaviour 6 4 Analysis of Current situation 7 Analysis Framework 5 • PESTEL Analysis 9 • SWOT Analysis 10 • Ansoff Matrix Analysis 11 6 STP Strategy 12 7 Vodafone Corporate Objectives (Proposed) 13 8 Impact on Key stakeholders 14 9 Marketing Strategy 15 10
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An Analysis of the Satisfaction of late night Grocery Shoppers: The Case of Tesco ABSTRACT The research aims to have a deeper understanding of the factors that influence customer satisfaction at Tesco especially at night shifts. It also tries to erect a framework for the understanding of the physical and mental hazard that the shift workers have to encounter in their night shift work. It starts with the general discussion about the customer satisfaction‚ marketing process and other general
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Term paper On Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business
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Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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PART 1 TOPICS * INDUSTRY OF AUTOMOBILE * HISTORY OF BIKE ------------------------------------------------- THE AUTOMOBILE INDUSTRY THE AUTOMOBILE INDUSTRY INDUSTRY PROFILE INTRODUCTION Industry Profile The market of two wheelers is very wide and because of technology‚ new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two wheeler market. So‚ because
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Customer Satisfaction in Banking Introduction Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers‚ a firm an easily measure the effectiveness of the business‚ its potential and position in the industries‚ and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort. Background and Problem Statement The products and services
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weaknesses of customer satisfaction as a performance measure in this case? In general? In the past‚ banks generally would not use customer satisfaction as one of the indicators for the performance evaluation. However‚ customers’ service expectation has become much higher and highly related to the profitability of the bank in the 1990s’. Customers are requesting comprehensive selection of banking products with thorough customer service. Under the trend‚ Citibank added the customer satisfaction as non-financial
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MIRANDA‚ JAMIE G. 02 | 11 | 13 3HRM3 – TECHNICAL WRITING FOR BUSINESS MS. B. BAUTISTA I. PROPOSED TITLE “Customer Satisfaction of Mcdonalds in Halang‚ Calamba City Laguna” II. TENTATIVE STATEMENT OF THE PROBLEM Restaurant customers are different that the meal being served should cater to many type of client possible to maximize sales and profit. Various factors that will contribute to increased benefaction and income are food preference by age‚ gender‚ income and
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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