Customer Satisfaction reasearch ''Subway''
Conclusion
In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points, so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently, the data was analysed and the research question was answered. The variables used for this research are: Age, gender, income (Moderating variables), and store appearance, sandwich price, component variety, store accessibility and personnel service (Dependant variables). These are the variables which are believed to be the most important when defining customer satisfaction. Based on the findings in this research the following outcomes can be concluded:
The appearance of the store. More than half (53%) of the participants visited the Subway at Breda Central Station less than once a month. Almost three quarter (72%) of the participants are satisfied with the general appearance. More than two third of the participants (64%) are satisfied with the cleanliness at Subway Breda Central station. Almost half (45%) of the customers are dissatisfied with the comfort of the seats as well as almost half (45%) of the customers are dissatisfied with the number of the seats. It is proven with 95% confidence that here is no difference between the six age groups concerning the satisfaction with the cleanliness of the store.
Price. One third of the people are dissatisfied (31%) with the price-quality ratio of the Subway Sandwich. Furthermore, it is proven with a confidence level of 95% that the population average income is between €363,22 and €436,78. Also, it is proven with 95% confidence that there is no difference between the five purchase frequency groups concerning the degree of satisfaction with the opening hours. It is proven with 95% confidence that there is no relation between satisfaction with
In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points, so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently, the data was analysed and the research question was answered. The variables used for this research are: Age, gender, income (Moderating variables), and store appearance, sandwich price, component variety, store accessibility and personnel service (Dependant variables). These are the variables which are believed to be the most important when defining customer satisfaction. Based on the findings in this research the following outcomes can be concluded:
The appearance of the store. More than half (53%) of the participants visited the Subway at Breda Central Station less than once a month. Almost three quarter (72%) of the participants are satisfied with the general appearance. More than two third of the participants (64%) are satisfied with the cleanliness at Subway Breda Central station. Almost half (45%) of the customers are dissatisfied with the comfort of the seats as well as almost half (45%) of the customers are dissatisfied with the number of the seats. It is proven with 95% confidence that here is no difference between the six age groups concerning the satisfaction with the cleanliness of the store.
Price. One third of the people are dissatisfied (31%) with the price-quality ratio of the Subway Sandwich. Furthermore, it is proven with a confidence level of 95% that the population average income is between €363,22 and €436,78. Also, it is proven with 95% confidence that there is no difference between the five purchase frequency groups concerning the degree of satisfaction with the opening hours. It is proven with 95% confidence that there is no relation between satisfaction with