under British control‚ many tea estates were planted by British entrepreneurs at that time. Sri Lanka’s long standing image for producing the best quality tea entrenched the plantation as a commercial industry and many other related business emerged creating more than one million direct and indirect employment.(Wijeratne‚ 1996) Tea plantation is vastly spread over the highland and midland amounting 56% and 23% respectively of non forest plantation (Bandara‚J.S ) however the tea area decline
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PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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growth and other companies is in how they view the five dimensions of strategy. As indicated in the table of the article‚ value innovators view strategy in an entirely differ way than companies using the conventional strategic logic. Value innovation is defined as "the simultaneous pursuit of radically superior value for buyers and lower costs for companies." To promote value innovation‚ a company must do the following. First‚ identify and articulate the company’s prevailing strategic logic. Second
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Both Porter and Shank assess the addition of value as management of costs in an effort to increase efficiency or add value to the organization as a whole. Porter model concentrates primarily on the internal control of operations via the value chain‚ whereas Shank concentrates on value addition. Porter’s model utilizes internal cost strategies for internal reduction of costs to increase value only on the value additions (microcosm) whereas Shank expands the value chain against both internal and external
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Management and Michael Porter: a postmodern reading by: Toby Harfield It is an important and popular fact that things are not always what they seem. Hitchhikers’s Guide to the Galaxy Douglas Adams Introduction This article is located within a postmodern sensibility of exploration and play (Bauman 1992; Rorty 1989). I do not attempt to deconstruct (Linstead 1995; Cooper 1989; Derrida 1978)‚ but merely to explore the possiblilty of a radical new reading of Michael E Porter. Is Porter postmodern
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Chapter One Marketing: Creating and Capturing Customer Value Chapter 1- slide 1 Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understand the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 1- slide
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Starbucks: the keys to creating value Starbucks is probably one of the biggest names in the coffee business and they have a clear mission. Their mission is to inspire and nurture the human spirit: one person‚ one cup and one neighborhood at a time (Starbucks‚ 2011). Therefore the enterprise value of Starbucks is divided in two main parts. They want to offer the best quality coffee and they want to create a unique customer experience. The value of quality is offered by serving great Starbucks coffee
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Michael E. Porter’s five forces framework is used to evaluate the competitiveness‚ and hence the attractiveness and profitability of different markets and market segments. It is important for business managers to realize that a 5 forces analysis should be conducted at the level of strategic business units (SBUs)‚ and not at the level of the whole organization. Many larger companies have several SBUs conducting business in different markets that serve many different customer segments. Likewise
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1. Bibliography of Michael E Porter Michael E. Porter is the Bishop William Lawrence University Professor‚ based at Harvard Business School. A University professorship is the highest professional recognition that can be given to a Harvard faculty member. Professor Porter is the fourth faculty member in Harvard Business School history to earn this distinction‚ and is one of about 15 current University Professors at Harvard. Professor Porter is a leading authority on competitive strategy and the
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Microsoft will remain the Monopoly in the market for still quite a long while. Michael E. Porter Michael E. Porter is a leading strategist who has a comprehensive understanding about economy and economic development of a nation. He invented the Competitive Strategy called “Porter’s Five Forces Model”. He is now currently the Bishop William Lawrence University Professor‚ based at Harvard Business School. Professor Porter is generally known as the father of modern
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