: | | PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations | Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation‚ targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing
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CHAPTER 13 Organization Process Approaches Now we will discuss system wide process interventions change programs directed at improving such processes as organizational problem solving‚ leadership‚ visioning‚ and task accomplishment between groups--for a major subsystem or for an entire organization. The first type intervention‚ the organization confrontation meeting‚ is among the earliest organization wide process approaches. It helps mobilize the problem-solving resources of a major subsystem
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Organization as structure vs organization as process Child J. (2005) has argued “Organization has structural‚ processual and boundary-defining facets.” (p.6) Organization as structure and organization as process are organizational choices‚ which are very distinct from each other. Organization as structure refers to ‘basic structure’ in which tasks and responsibilities are distributed among the work hierarchy. The organizational authority is at the same time centralized‚ delegated and standardized
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Teaching Schedule Teaching Schedule Concept This document reviews the teaching schedule that appears in the Faculty Center. The “My Teaching Schedule” table displays the classes that you are currently teaching. The current semester’s classes are displayed when the Faculty Center is accessed; however‚ the Change Term button provides the ability to look at an upcoming or previous semester. The teaching schedule can be viewed at the semester level and at the weekly level. Basic information shown
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Question 1- (a) A vision statement is a formal statement of what a business wants to be. According to Collins and Porras‚ a vision statement should have four parts. What are those four parts? (b) Differentiate between ‘process’ and ‘tasks’ Answer 1- a.) The vision statement has to have four parts namely *Core values *Core purposes *BHAG *VIVID Description Core values are the organization’s essential and enduring tenets—a small set of timeless guiding principles that
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Communication Process: As Utilized In Organizations Latesa Williams For: Luanne Shirkey ORM452 (Group & Organizational Behavior) March 13‚ 2013 Abstract Merriam-Webster defines communication as “(3a) a process by which information is exchanged between individuals through a common system of symbols‚ signs‚ or behaviors; and (5a) a technique for expressing ideas effectively” (Merriam-Webster‚ 2013). This author is going to use this definition to describe the communication process and how it
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Controlling as a Management Function l Controlling • A process of monitoring performance and taking action to ensure desired results. • It sees to it that the right things happen‚ in the right ways‚ and at the right time. • Done well‚ it ensures that the overall directions of individuals and groups are consistent with short and long range plans. • It helps ensure that objectives and accomplishments are consistent with one another throughout an organization. • It helps maintain compliance with essential
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Recently the United States government has released funds for creating small businesses. An opportunity to acquire government funding for a business venture is one to take advantage of and to put dreams into reality. The intent of this paper is to outline the three main forms of business organizations including the tax and legal implications as well as the accounting requirements for each structure. In addition‚ this paper proposes creating a small business of a women’s only gym while weighing in the
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Answer: A vision is an over-riding idea of what the organization should be. Often it reflects the dream of the founder or leader. Your company’s vision could be‚ for example‚ to be “the largest retailer of automobiles in the US”‚ “the maker of the finest chocolate candies in London”‚ or “the management consultant of choice for non-profit organizations in the Southwest.” A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion.
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Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it can serve best and most profitably‚ it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation Answer: C Diff: 2 Page Ref: 191 Skill: Concept Objective: 7-1 2) What are the four steps‚ in order‚ to designing a customer-driven marketing strategy? A) market segmentation‚ differentiation
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