Chapter 14 - Arriving at the Final Price LECTURE NOTES CHAPTER OPENING EXAMPLE NANO‚ THE CAR PRICED AT ONE LAKH When Ratan Tata‚ chairman of Tata Motors‚ announced his dream of selling a car at one lakh (100‚000 rupees or approximately US$2‚500)‚ many scoffed. Leaders in the automobile industry around the world questioned the logic of such a proposition. Tata’s car is expected to change the face of the automobile industry‚ both in India and around the world. It is the first time a two-cyclinder
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life. At all times in all cultures‚ presents served to express thanks‚ to demonstrate wealth‚ to show submission‚ or simply to give someone pleasure. Gifts are exchanged on umpteen occasions – birthdays‚ anniversaries‚ Valentine’s Day‚ Christmas‚ Diwali，New Year and so on. At the right time to choose the right gift is an art. Choosing the right gift will not only make people be happy who had received gifts‚ but also we can save money. For example‚ you give gifts to your parents on their birthday
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comparison shopping. Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. 99‚ Rs. 49‚ etc.) is also used to attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali‚ Gudi Padva‚ and Durga Pooja). Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail‚ which is aggressively used by Big Bazaar
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for branded products and the most preferred brand from the study happens to be Cadbury. Youngsters like to consume chocolates at anytime irrespective whether they are happy or distress. Chocolate occupy as the major part of gift during occasions (Diwali‚Raksha Bandhanetc) in India.. They spend a part of the expenditure in buying Chocolates. Nowadays‚ doctors suggest taking dark chocolates are good for heart and it nourishes the energy of mind and body. Keywords: Customer opinion‚ Chocolates
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Malaysia is known for its richness of multicultural and multi-racial country which is spread between Peninsular Malaysia‚ Sabah and Sarawak. Despite being one huge political unit‚ it has different set of rules and law to comply with. Malaysia law can be classified into various sources‚ mainly are written law‚ unwritten law and Muslim law. Written law comprises The Federal Constitution which is the supreme law of the land and State Constitution‚ a range of constitutions regulating the governments
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Diet plan for pregnant women For pregnant woman well-balance and healthy diet is very essential for healthy pregnancy and growth of baby in her womb. During pregnancy period many women find no desire for eating food normally in the first trimester‚ in such case as a healthy mother you should follow healthy diet plan to provide essential nutrients to your baby. You should avoid eating fast food or oily and spicy food during pregnancy. Add plenty of fruits‚ vegetables‚ whole grains and food with rich
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Friendship SMS / Text Messages (202 votes‚ average: 3.50 out of 5) Everybody have his/her own circle of friends‚ some of them are true friends and some of them becomes the best friends for life. As the friendship grows we keep exchanging gifts‚ sending Friendship Quotes SMS‚ Friendship Messages‚ Friendship / Friend quotes‚ Friendship / Friends Poem and always keep searching for a heart touching Best Friend Quote‚urdu or hindi friendship sms or Fest Friend Poem to pickup and send to our friends
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Importance Of Newspaper---Newspaper Reading-- Newspaper and Modern Life The modern world is a world press and morning newspapers. The Press or Media is often called as the fourth pillar of a modern country. Although Internet and TV Channels are posing a challenge to Newspapers‚ yet Newspapers still enjoy a very prominent place in our life. We cannot do without Newspapers. When we get up early in the morning‚ the first things that we want to have is a cup of tea and our daily newspaper
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market will not increase. 2. Assume you are a policymaker in Washington DC. Lobbyists for the preschoolers of America have put pressure on their representatives to cap prices on graham crackers. You have been assigned a position on a new committee to study the impact of a price ceiling on graham crackers. a) This price ceiling will have two effects. First it will result in a shortage in the market since quantity demanded will now exceed quantity supplied. The second effect will be the emergence
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Introduction to Hinduism Hinduism is the religion of the majority of people in India and Nepal. It also exists among significant populations outside of the sub continent and has over 900 million adherents worldwide. In some ways Hinduism is the oldest living religion in the world‚ or at least elements within it stretch back many thousands of years. Yet Hinduism resists easy definition partly because of the vast array of practices and beliefs found within it. It is also closely associated conceptually
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