Chocolate Consumption Pattern in India

Topics: Chocolate, Types of chocolate, Cadbury plc Pages: 10 (1979 words) Published: March 2, 2013
Research Scholar, Sathyabama University & Asst.Prof. Deptartment of Management of Studies Jeppiaar Engineering College
Vijayalakshmi M
Research Scholar, Anna University & Asst.Prof. Department of Management Studies Jeppiaar Engineering College
Professor & Director,Department of Management Studies ,
Sri Sankara Arts and Science college, Chennai

Abstract: Customer opinion is a belief about matters commonly considered to be subjective, i.e., it is based on that which is less than absolutely certain, and is the result of emotion or interpretation of facts. The main aim of the study is to know about the customer preference regarding the chocolate consumption pattern and attributes that emphasis in preferring a particular brand with respect to Chennai city.The study focused on various factors like (1) The most preferred chocolate.(2) The reason for consuming chocolate (3) The factor influencing to buy chocolate (4) the most preferred brand by customers. The number of samples collected by the researcher is 97 customers, who were consumers of sugar-free chocolates. The study was conducted in Chennai city. A structured questionnaire was used to collect data. The study concluded that in today’s world youngsters go for branded products and the most preferred brand from the study happens to be Cadbury. Youngsters like to consume chocolates at anytime irrespective whether they are happy or distress. Chocolate occupy as the major part of gift during occasions (Diwali,Raksha Bandhanetc) in India.. They spend a part of the expenditure in buying Chocolates. Nowadays, doctors suggest taking dark chocolates are good for heart and it nourishes the energy of mind and body.

Keywords: Customer opinion, Chocolates, preferred brand, youngsters, Dark chocolates.


Customer opinion is a belief about matters commonly considered to be subjective, i.e., it is based on that which is less than absolutely certain, and is the result of emotion or interpretation of facts.

The history of chocolate began in Mesoamerica. Chocolate, the fermented, roasted, and ground beans of the Theobroma cacao, can be traced to the Mokaya and other pre-Olmec people, with evidence of cacao beverages dating back to 1900 BC. Chocolate played a special role in both Maya and Aztec royal and religious events. Priests presented cacao seeds as offerings to the gods and served chocolate drinks during sacred ceremonies. All of the areas that were conquered by the Aztecs that grew cacao beans were ordered to pay them as a tax, or as the Aztecs called it, a "tribute". The Europeans sweetened and fattened it by adding refined sugar and milk, two ingredients unknown to the people in Mesoamerica. By contrast, they never infused it into their general diet, but compartmentalized its use to sweets and desserts. In the 19th century, Briton John Cadbury developed an emulsification process to make solid chocolate creating the modern chocolate bar. For hundreds of years, the chocolate making process remained unchanged. When the Industrial Revolution arrived, many changes occurred that brought the hard, sweet candy to life. In the 18th century, mechanical mills were created that squeezed out cocoa butter, which in turn helped to create hard, durable chocolate. But, it was not until the arrival of the Industrial Revolution that these mills were put to bigger use. Not long after the revolution cooled down, companies began advertising this new invention to sell many of the chocolate treats seen today. When new machines were produced, people began experiencing and consuming chocolate worldwide. Although cocoa is originally from the Americas, today Western Africa produces almost two-thirds of the world's cocoa.

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