Day Chocolate Case Report Table of Contents Introduction 3 Consumer segment Day chocolate company 4 Day chocolates strengths and weaknesses. 4 Competitive advantage. 4 Strengths and weaknesses 5 Customer equity 6 Marketing mix 6 Opportunities & Threats 7 Day Chocolate marketing recommendation 8 Expansion 9 Conclusion 11 Reference List 12 Internet 12 Books 12 Introduction The following report discusses the company named the Day Chocolate company. In this report
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Conceptual Study What Is Chocolate Chocolate is a mixture of cocoa paste‚ cocoa butter‚ and sugar. Nowadays‚ the shops offer many different varieties of chocolates‚ the differences of which start already from the countries of origin of the cocoa beans and also depend on the method of manufacturing and the recipe. Dark chocolate The cocoa content of dark chocolate may even exceed 90%. This type of chocolate is the healthiest and this is mainly due to its cocoa content! Dark chocolate consists
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Key Issues There are multiple issues facing Rogers’ Chocolates. Rogers’ has a dated value proposition. In order to expand they need to compromise the history behind the brand. The service tactics and packaging is old fashioned. The need for a different look was further backed by a consultant hired by Rogers’. Their current traditions may be well received in Victoria but they aren’t working to fully expand markets. Rogers’ brand image was tarnished due to the import of raw materials from
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Why We Should Not Underestimate the Power of Chocolate Do you like chocolate? How many times do you eat chocolates in a day? Some people like to eat chocolates‚ some are even obsessed with them. Some people don’t like chocolates because those people think that they will make them fat. Some people just don’t like chocolates‚ without any clear reason. I believe that chocolate has many benefits which we can’t underestimate. Chocolate is a raw or processed food produced from the seed of the tropical
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TIMELINE FOR HISTORY OF CHOCOLATE In 1500BC – 400 BC‚ the Olmec Indians are believed to be the first to grow cocoa beans as a domestic crop. Cacao trees have grown wild for possibly 10‚000 years. The Olmec civilization only lasted until about 300 B.C. In the 14th Century‚ cocoa became a drink that was popular for the upper class of the Aztecs; they called it “xocalati” meaning warm or bitter liquid. They were the first to tax the beans. In 1492‚ Christopher Columbus was said to have brought back
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The Chocolate Industry (GLOBAL OVERVIEW) Who are the main manufacturers of chocolate in the world? Company | Net Sales 2011 (US$ millions) | Kraft Foods Inc (USA) | 19‚965 | Mars Inc (USA) | 16‚200 | Nestlé SA (Switzerland) | 12‚808 | Ferrero Group (Italy) | 9‚612 | Hershey Foods Corp (USA) | 6‚112 | Chocolade fabriken Lindt & Sprüngli AG (Switzerland) | 2‚796 | August Storck KG (Germany) | 2‚205 | Yildiz Holding (Turkey) | 2‚095 | Meiji Co (Japan) | 1‚791 | Arcor Group (Argentina)
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co-operative called Kuapa Kokoo was set up by a group of cocoa farmers in Ghana. To gain significant knowledge of the Western chocolate market and to expand their business‚ Kuapa Kokoo farmers voted in 1998‚ which lead to the forming of The Day Chocolate Company. [1] The Day Chocolate Company is a unique North-South partnership which brings premium quality fairly-traded chocolate to the mainstream British market. It works with organisations and individuals in the private‚ public and voluntary sector
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While you read the case this week‚ also brainstorm about our alternatives even if it isn’t your part. Write your notes in that teammate’s section so we can discuss it next Monday. Deadline: Individual parts (edited and handin ready) due in googledocs on Sunday‚ October 13 at 12am. Thank you! Editing‚ formatting‚ putting together and handing in: Jo TEAM this is from the course outline: **** The cases should run about 8 typed‚ double spaced pages (plus exhibits). In NO cases shall it exceed 10 pages
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BA462-Strategic Manament – Case 1 September 19‚ 2013 After taking in depth tour of Rogers’ Chocolate‚ one may find many strengths and weaknesses in terms of the company’s strategic managements. This case analysis is written to figure out the company’s weaknesses by decomposing company’s current circumstances and strengths by integrating components of strategic management. Good strategic plan is derived from using an
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Chocology(Chocolate+Tecnology) By Maurice O Simmons Preface As I sat down to think about this research paper I thought about chocolate and all the things I could write about and they all seem to be the same thing. Where chocolate came from‚ and how it was made as well as how do you cook with it and even some chocolate recipes. I wanted to do something that I thought had never been done before‚ be original I hope that this is something that you haven’t seen before in a research paper.
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