References: 12 Albright‚ K.S. (2004). ‘Environmental scanning: radar for success’. Information Management Journal‚ May-June‚ p.38-45. Baron‚ S. and Harris‚ K. (2003). Services Marketing: Text and Cases‚ 2nd ed. Palgrave Macmillan. Ch.6. Borden‚ N. (1964). ‘The concept of the marketing mix’. Journal of Advertising Research‚ 5‚ June‚ p. 2-7. Brownlie‚ D. (1994) ‘Organising for environmental scanning: orthodoxies and reformations’‚ Journal of Marketing Management‚ 10
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3.2) Ans the ff. 1.) What are the common sources used in prospecting? 2.) Is environmental scanning importantly related to prospecting? Explain fully. 3.) What are some of the basic questions for key account prospecting and discuss its important? 1.) What are the common sources used in prospecting? Effective prospecting is a critical component of sustainable sales success. However‚ prospecting is not selling. You may be a well-trained and/or experienced salesperson. But your training may
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Yamamah Cement Company External Environmental Scanning Group Members | ID | NAME | | | | | | | | | | | | | * Table of Contents: Table of Contents: 3 1. Objectives 4 2. Company Overview 4 3. KSA cement industry 4 4. Compotator 4 5. 2009 summary 5 6. Outlook summary 6 7. Yamamah Cement and the environment 6 8. External Factor Analysis Summary (EFAS) 7 9. internal environmental scanning 7 10. Internal Factor Analysis Summary (IFAS) 8 11. Appendix
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Mackenzie Skelton October 22nd‚ 2014 Journalism 350 Environmental Scanning Report Every year a new update for the iPhone is released and following that is the release of the actual new and improved phone‚ in this case the iPhone 6 and 6 plus. On September 24th‚ 2014‚ Apple launched the iOS 8.0.1. update‚ available to all phones‚ new and old. This update did the opposite of what it was intended to do by disabling cellphone service on an untold number of iPhones among some other small issues.
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.................................. 1 2 ENVIRONMENTAL SCANNING ................................................................................................ 2 2.1 Defining ‘environmental scanning’ .............................................................................................. 2 2.2 Environmental techniques and types.......................................................................................... 2 2.2.1 Environmental scanning techniques...............................
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Scanning What for: get specific/detailed information How to: * Read the question * Bear in mind keywords/ synonyms * Find and read the sentence containing the keywords/ synonyms * Find the answer * If unable to find the answer‚ read some sentences before and/or after the sentence containing the keywords/synonyms * Find the answer . Techniques: Scan from the bottom of a paragraph from right to left. Look at either side of the diagonal line. Scan vertically from the bottom
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Question 1 Word Limit : 1000 words In about 1000 words‚ highlight importance of conducting environmental scanning for a business organization. Question 2 Word Limit : 1000 words Conduct a detailed SWOT and Five Forces analysis for a business organization that you are familiar with in about 1000 words. Importance of Conducting Environmental Scanning for a Business Organization The success of certain organizations depend on the environment in
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Environmental Scanning Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction
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Environmental Scanning PaperMGT/498 Strategic ManagementEnvironmental Scanning Paper Introduction Business environments change over time and not being prepared for a changing environment could be damaging to any organization’s health. Environmental scanning provides leaders within an organization with insight on existing and potential changes that can have a direct effect on the organization’s progress. Environmental scanning is the collection
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Environmental scanning MGT/498 October 29‚ 2012 John Fritch Environmental scanning Coco-Cola and Pepsi are two major competitors in the beverage industry but each company is working on being different even though each company has similar products. Both companies are very popular and each company needs to develop and maintain a competitive edge that will help one or the other stay above the other. To gain a competitive edge‚ measurement guidelines need to be implemented to make sure that
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