Environmental Scanning Report 2
Mackenzie Skelton
October 22nd, 2014
Journalism 350
Environmental Scanning Report Every year a new update for the iPhone is released and following that is the release of the actual new and improved phone, in this case the iPhone 6 and 6 plus. On September 24th, 2014, Apple launched the iOS 8.0.1. update, available to all phones, new and old. This update did the opposite of what it was intended to do by disabling cellphone service on an untold number of iPhones among some other small issues. This faulty feature affects my client’s negatively yet not drastically. Many individuals have released complaints over twitter and tech news discussing the problems occurring with their phones. This update was originally intended to fix the original bugs that came with the iPhone. Instead of claiming a potential crisis my client has decided to pull the update from having the ability to be downloaded until each and every bug in the system is fixed. My client stated, “We are actively investigating these reports and will provide information as quickly as we can, in the meantime we have pulled back the iOS 8.0.1. update.” This statement has now answered media questions that could potentially be asked shining a negative light on my client.
Because of this issue receiving national attention from the immense amount of iPhone users in the world, I have prepared for the customer loyalty impact on my client. If this issue is not taken care of quickly there could potentially be more negative news coverage highlighting the fault my client has unintentionally made. It is best to state publicly that even though this issue has affected many loyal customers, it is one of a few small problems made my Apple. My client is otherwise hugely successful with the introduction of new products each year. Apple has already sold up to 10 million of the latest iPhone is the last weekend. My client has made the best decision for themselves and their customers by retrieving the update and
October 22nd, 2014
Journalism 350
Environmental Scanning Report Every year a new update for the iPhone is released and following that is the release of the actual new and improved phone, in this case the iPhone 6 and 6 plus. On September 24th, 2014, Apple launched the iOS 8.0.1. update, available to all phones, new and old. This update did the opposite of what it was intended to do by disabling cellphone service on an untold number of iPhones among some other small issues. This faulty feature affects my client’s negatively yet not drastically. Many individuals have released complaints over twitter and tech news discussing the problems occurring with their phones. This update was originally intended to fix the original bugs that came with the iPhone. Instead of claiming a potential crisis my client has decided to pull the update from having the ability to be downloaded until each and every bug in the system is fixed. My client stated, “We are actively investigating these reports and will provide information as quickly as we can, in the meantime we have pulled back the iOS 8.0.1. update.” This statement has now answered media questions that could potentially be asked shining a negative light on my client.
Because of this issue receiving national attention from the immense amount of iPhone users in the world, I have prepared for the customer loyalty impact on my client. If this issue is not taken care of quickly there could potentially be more negative news coverage highlighting the fault my client has unintentionally made. It is best to state publicly that even though this issue has affected many loyal customers, it is one of a few small problems made my Apple. My client is otherwise hugely successful with the introduction of new products each year. Apple has already sold up to 10 million of the latest iPhone is the last weekend. My client has made the best decision for themselves and their customers by retrieving the update and