Executive summary The following report is doing about the Cosmetics industry‚ using a particular focus on one of its company : L’Oreal. This report will define the industry and its scope in a first time. Then‚ the report will determine the key strategic issues and the critical success factors facing the cosmetics industry and L’Oreal in the next five years. Next‚ the report will identify the organisation likely to be successfull or not‚ paying a particular attention to the competitive position
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2014 INDUSTRY PROFILE – THE COSMETICS INDUSTRY The Cosmetics Industry‚ also known as the “Beauty Industry” has gone through dramatic changes in the last 20 years. In the last two decades‚ the global Cosmetics Industry has shown growth of 4.5% a year on average. This stable and continuous growth shows resilience even in negative economic conditions. The Cosmetics Industry was affected by the 2009 recession but recovered in 2010 as the global economy improved. The Cosmetics Industry is divided
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OPPORTUINITY OR THREAT DEMOGRAPIC (O) Men say no to body hair. The attitude of men towards the purchase and consumption of cosmetic products have changed. This is an opportunity because it will give rise to a new consumer group for the cosmetic industry. (O) Application of anti-aging cream demonstrated improvement in depth of wrinkles. The positive feedback from the users reveals the usefulness and efficiency of the product. Thus they will continue to use products. SOCIO-CULTURAL (T) Use
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2010. From http://www.mongabay.com/images/commodities/charts/chart-palm-oil.html 1000 Fragrances (2009 June 19) Andrew Farrell. (2008‚ October 11). Ugly time for beauty companies. Retrieved on 4 March‚ 2010‚ from http://www.forbes.com/2008/11/07/cosmetics-retail-economy-biz-commerce-cx_af_1110vanity.html Amandine Ohayon Annual Results In A Difficult Environment‚ L ’oréal Is Proving .... (2008). Retrieved on 23 March‚ 2010‚ from http://www.loreal-finance.com/_docs/fichiers_contenu/0000000333/2007AnnualResults_140208_UK
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businesses must innovate. To date innovation has been approached in a piecemeal fashion often linked solely to the New Product Development (NPD) process. There has been a remarkable increase in R&D investment by industries at global level over a number of years. The area of R&D in industry with the highest rate of growth over the past six years has been in directed basic research. Innovation and the effective management of technology have become a top priority for nations as well as companies‚ to
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The Ansoff product-market matrix presents 4 different growth strategies – market penetration‚ market development‚ product development and product diversification.. Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products
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Cosmetics industry in Pakistan The cosmetics industry developed rapidly soon after the creation of Pakistan. In the Indo-Pak Sub-continent‚ use of dies cosmetic materials like henna‚ ritha‚ sekakai (for washing hair)‚ Mutlani clay‚ Beri ke patte (plum leaves) Mash ki Dal (black lentil) hair-oils‚ gewari (aloe vera) arq-e-gulab (rose water) olive and almond oil‚ sandalwood‚ ubtan‚ kajal (kohl) surma (antimony) and many such materials have been in use by women since may centuries and are still in
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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THE COSMETICS INDUSTRY Few cosmetic ingredients are manufactured in New Zealand‚ and the cosmentic industry here involves mainly blending and packaging. However a wide range of products is made by a considerable number of companies. In this article the following products are discussed: • Surfactant mixtures for cleaning - shampoos‚ bubble baths‚ facial scrubs etc. • Stabilised emulsions - moisterisers‚ sunscreens etc. • Concealer products - make up • Alcoholic and hydroalcoholic solutions - colognes
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INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion‚ while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII)‚ the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per
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