Cosmetics industry in Pakistan
The cosmetics industry developed rapidly soon after the creation of Pakistan. In the Indo-Pak Sub-continent, use of dies cosmetic materials like henna, ritha, sekakai (for washing hair), Mutlani clay, Beri ke patte (plum leaves) Mash ki Dal (black lentil) hair-oils, gewari (aloe vera) arq-e-gulab (rose water) olive and almond oil, sandalwood, ubtan, kajal (kohl) surma (antimony) and many such materials have been in use by women since may centuries and are still in vogue. Very gradually cosmetic business grew up and though many of the basic materials used by Cleopatra were still employed, they were used with added skill and knowledge. Purity and safety being put before everything else. Women using without any fear only those cosmetics which they knew belongs to reliable manufacturers. Today, the situation is basically different, because of the fact that internationally known products, are manufactured here. The ranges of products of cosmetics are very wide. The main items are perfumes, cosmetics and toilet goods, such as scents, face powers, snow creams, hair oils, lipsticks, tooth powders, tooth pastes, nail, polishes, skin tonics, sprays, eye shadows, shampoos, after shave colognes and such other allied things. In brief, the cosmetic industry is one of those industries in Pakistan, which has been making rapid impressive progress. A number of these products are also competing successfully in the international markets. Cosmetic industry can be divided into two broad categories, viz. Large scale or the units, which are in the organised sector and small factories run on cottage industry scale, or the units which are in the unorganised sector. Quality-wise, the industry can be divided into two major groups, those catering to the masses and those catering exclusive to taste of the elite and upper middle classes. Cosmetics are produced in brand/wrapped or unbranded/ unwrapped form. Data on production of cosmetics, based on the figures...
Please join StudyMode to read the full document