Case Number 1: Valuing Coca Cola Stock. Executive Summary The Coca Cola Company‚ founded in 1886 in Atlanta‚ Georgia‚ is the premier soft drink producer globally. Besides manufacturing the famous Coca Cola‚ the company is responsible for bringing a variety of different products to the global market such as Fanta‚ Sprite‚ PowerAde‚ Dasani and Nestea. The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling
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ETHICS AND GOVERNANCE The Coca-Cola Company TABLE OF CONTENTS Pages 1. Executive Summary 3 2. Main Issues 4 3. Ethics Policy and its Development 5 3.1. Proposed Ethics Policy 5 3.2. Rationale of Ethics Policy 6 3.3. Policy Development 6 3.3.1. Virtue Ethic 7 3.3.2. Utilitarianism Ethic 7 3.3.3. Kantianism Ethic
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however there is no regulations against industrial NPE usage in Taiwan. Even though there is an appeal not to use the chemical‚ the company that takes too long to promises to eliminate hazardous materials until 2020. The company has less corporate social responsibility and ineffective quality control compared to other brands such as Adidas that has zero discharge of hazardous materials. The costs include to switch to high quality materials and environment friendly disposal process with benefits includes
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BOH 4M1 Investigating Corporate Ethics and Social Responsibility Assignment Organizations and the managers within them are faced with tough decisions every day. Some of the toughest involve those of an ethical nature‚ where the interests of the organization and its stakeholders need to be taken into consideration. You and a partner will research an organization in order to determine what their stance and actions are with regard to being a socially responsible group. Upon completion
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and promotions |8 | |7 |SWOT |8 | |9 | Various sales and promotions activities done by the Coca-Cola |10 | |11 |Various sales and promotions activities done by the Coca-Cola |12| Financial Statement for the last 3 years|16| |16| Financial analysis for 2010 ….|unknown| Conclusion Bibliography Abstract I will discuss the brand value of Coco Cola‚ the world ’s largest soft drink producer. Cola has a strong brand identity in the global market and is one of the most respected brands in the
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Corporate Social Responsibility Practices in Firms and Corporate Image Abstract Corporate Social responsibility is one of the ways for firms to show that they care about their environment‚ employees and customers. Why is this important for companies to show that they care about their environment? Competition is fierce in the telecommunication market having companies like ‘Alice’ an American telecommunication company that entered the German market providing telecommunication services like Internet
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or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share of the U.S. soft drink market‚ behind the Coca-Cola Company and PepsiCo. Inc. Given those two facts it can be inferred that Dr Pepper must spend more proportionally on advertising to appeal to the niche market soda consumer who may not like cola based sodas or cola drinkers who are looking for
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Corporate Social Responsibility While Biocon was involved in community programs from inception‚ it started a corporate social responsibility wing—the Biocon Foundation—in 2004 through which it works in the areas of health‚ education and infrastructure‚ especially in rural areas. Health Through the Arogya Raksha Yogana (ARY) clinics‚ Biocon helps meet the primary‚ tertiary and secondary healthcare needs of various communities. Its 7 ARY clinics—located where healthcare facilities are poor—offer
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Coca-Cola´s Marketing Challenges in Brazil: The Tubaínas War What recommendations would you make to global brands to help them compete successfully with B brands in emerging markets In emerging markets global brands need to compete on unfamiliar terrain dominated by local players and plenty of B-brand that sell at price points below the MNC production costs using home court advantages with government regulators‚ and wrestle with deep-seated social and cultural customs. While the established
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