Business Management | Corporate Social Responsibility:A brief discussion on the role of CSR as an invaluable asset to companies for the creation of financial & non-financial value‚ including the utilization thereof to reduce the impact of corruption and bribery‚ and growing economic value for both companies and society. | | | A global mind shift has occurred recently in the business sector regarding the value of reputation and how it directly impacts‚ not only the company’s profit
Premium Corporate social responsibility Business ethics Social responsibility
289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
Premium Virgin Group Richard Branson
CHELSEA MARIE I. PH22 1. Social structure is a word used in the social sciences to refer to patterned social arrangements in society that are both emergent from and determinant of the actions of the individuals. The usage of the term "social structure" has changed over time and may reflect the various levels of analysis within differing sub-fields of sociology. On the macro scale‚ it can refer to the system of socioeconomic stratification (e.g.‚ the class structure)‚ social institutions‚ or‚ other
Premium Sociology
Social groups have existed throughout time. We know that small social groups have existed in the form of families throughout the history of human kind. Adam and Eve are said to have been the first social group. Social groups are defined as having two or more people interact and identify with one another. Some social groups include but are not limited to; the handicap‚ the homeless‚ the poor‚ the wealthy‚ the powerful‚ different religious groups‚ different races and even sexual orientation. There
Premium Police brutality Rodney King Los Angeles
headmaster of Stowe‚ a private boarding school Branson dropped out at 17. His success started by publishing a magazine called Student‚ then he moved on to mail order records. This is where the Virgin Group started. Richard Branson has developed his brand in a large variety of markets. The over-familiarity of the Virgin brand has caused the consumers to not take the brand in a serious manner. One might argue that he stretched his brand too thin. This lack of focus and over-diversification could result in
Premium Virgin Group Richard Branson Virgin Atlantic Airways
THE VIRGIN GROUP IN 2012 LEADERSHIP AND STRATEGIC CHANGE WALTER FEDERICO MINETTI Universidad de Ciencias Sociales y Empresariales
Premium Virgin Group Richard Branson Virgin Atlantic Airways
Analysis 11 Virgin Entertainment Group 11 Virgin Airlines 12 Conclusion 14 Introduction The underlying case study paper depicts the development‚ nature and profitability of different business units of the Virgin Group of Companies up to the year of 2004. The companies comprised‚ strongly differ in size‚ character and industry‚ all operating under the umbrella of a single brand „Virgin“ founded‚ owned and represented by the British Richard Branson. The brand „Virgin“ has been introduced
Premium Virgin Group Richard Branson
Introduction Virgin Group LTD is one of the most well-known‚ respected brand and outstanding international investment group. Invented in 1970 by Richard Branson. Virgin Group became a widespread company and began to grow up in businesses such as: mobile telephony‚ travel‚ financial services‚ leisure‚ TV‚ music‚ holiday and health & wellness. It involved in the fields of airlines‚ rail services‚ and transportation services‚ motorbike and cruise packages. They also operate gym facilities‚ racing
Premium Virgin Group Richard Branson Virgin Media
Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
Premium Strategic management Market penetration Virgin Group
Mushtaque Ali Jariko‚ PH.D student‚ Aalborg University‚ Denmark. ABSTRACT: The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely‚ CSR encompasses the extent to which companies should promote human rights‚ democracy‚ community improvement and sustainable
Premium Corporate social responsibility Business ethics