Re-take exam IB55 29 Jan-05-Feb 2013 OPTION 2 This is the mandatory Cover Page to be attached to your exam paper if you choose to work with OPTION2 Dynamic Corporate Social Responsibility: Apple‚ Inc. Marcello Montrone INTRODUCTION The social psychologist Kurt Lewin (1890-1947)‚ once wrote: “There is nothing as practical as a good theory”. According to this saying we tend to consider theory very important and that it can be helpful to guide us on the correct way. This
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From the case study and the e-Activity‚ determine two (2) key reasons why people value the customer service that Nordstrom provides. Examine Nordstrom’s current corporate social responsibility activities‚ and suggest one (1) additional action that the company could take to further strengthen its corporate social responsibility efforts. Two reasons why people value the customer service that Nordstorm provides. 1. With the recent downturn of the economy‚ some people can relate more to the needs
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Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite
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services. The society concerned more about the business ethic and environmental issues. Companies are expected to act virtuously nowadays. The ideas of Corporate Social Responsibility and Corporate Citizenship are spreading faster than ever before and become one of the hottest business models in the recent decades. “Corporate Social Responsibility (CSR)” is defined as “the commitment of business to contribute to sustainable economic development‚ working with employees‚ their families‚ the local community
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Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
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Research paper CORPORATE SOCIAL RESPONSIBILITY/PHILANTROPY A CASE STUDY OF KENYA AIRWAYS Presented to DR. MAGETO By CHRISTOPHER TARUS 09-0478 Date 07TH APRIL 2010 Table of contents Introduction............................................................................................................ 3 Corporate Social responsibility................................................................................4 Good citizenry..............................
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1.0 Executive Summary While there is no universally accepted definition of Corporate Social Responsibility‚ it is usually described in terms of a company considering‚ managing and balancing the economic‚ social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company‚ rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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Social Report is now essential for business Introduction The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR)‚ CSR is defined as “achieving
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performance from them through effective and efficient management (1997). On the 1920’s a man named Frederick Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection‚ training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada)
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