GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception
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From the case study and the e-Activity‚ determine two (2) key reasons why people value the customer service that Nordstrom provides. Examine Nordstrom’s current corporate social responsibility activities‚ and suggest one (1) additional action that the company could take to further strengthen its corporate social responsibility efforts. Two reasons why people value the customer service that Nordstorm provides. 1. With the recent downturn of the economy‚ some people can relate more to the needs
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CRITICAL REVIEW OF ARTICLES D. Birch (2002). Social‚ Economic and Environmental Capital. Corporate Citizenship in a New Economy. Deakin University‚ Melbourne J.M. Darley (2005). How Organizations Socialize Individuals into Evildoing In recent years‚ Corporate and Social Responsibility has become an ever increasing concern and source of community debate. It is now socially accepted that corporations have some ongoing responsibility‚ though sometimes ignored‚ to set a good example‚ make decisions
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Introduction Corporate social responsibility is a concept that has been around for decades. It emerged as an issue when law makers‚ stakeholders‚ and the general public began focusing on ethical and responsible corporate behavior‚ also referred to as “corporate citizenship” (Carroll‚ A.‚ 1998). According to Carroll (1998)‚ there are four facets of corporate citizenship. These facets are: 1) corporates fulfilling their economic responsibilities and be profitable‚ 2) corporates obeying the law
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CORPORATE SOCIAL RESPONSIBILITY Definition:- [Carroll‚ 1979; 2008‚ 500]: "The social responsibility of business encompasses the economic‚ legal‚ ethical and discretionary expectations that a society has of organizations at a given point in time." EU Definition of CSR: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." The World Business Council for Sustainable Development
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change throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations
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08 Fall 08 Fall PEST Analysis & CSR on Deajan Holdings PLC PEST Analysis & CSR on Deajan Holdings PLC December 20th 2012 December 20th 2012 Management Management Table of contents Cover page…………………………………………….. 1 Table of contents………………………………………. 2 Introduction……………………………………………
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issue of the corporate governance into forefront of the policy discussions. In an increasingly deregulated policy environment‚ the big corporate failures have raised the need for implementing competent corporate governance practices. The recent financial crises in different countries have verified how the lack of good governance practices in the financial institutions can lead to a crisis in the system leaving long-term consequences to the. Among the financial institutions‚ the corporate governance
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Corporate Social Responsibility: Indian Experience Dr. Devendra Kumar Assistant Professor L. N. Mishra College of Business Mangement‚ Muzaffarpur Email: devenswamy@rediffmail.com Prologue: India is a fast growing economy and is booming with national and multinational firms. At the same time‚ the Indian land also faces social challenges like poverty‚ population growth‚ corruption‚ illiteracy just to name a few. Therefore it is all the more imperative for the Indian companies to be sensitized
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