Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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The Area of Concentration I have selected for my BGS degree program is Anthropology. My background as a Montessori teacher has been the impetus for the community observation and development approach I’ve taken to my daily life throughout my career. Dr. Maria Montessori‚ the founder of the Montessori method‚ and a person I hold in the highest regard‚ also studied Anthropology and likewise applied it to the philosophy that would define her legacy. This semester I had the opportunity to enroll
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Standard 1: DESIGN This 2 hour online workshop is an indication of this standard because of the frontloading and research that went into its creation. I incorporated what I knew of the learners into the initial design phases of the module. Taking multiple learning styles and multiple intelligences into consideration helped me to create targeted activities‚ assignments‚ and resources to reach a broader pool of participants. After all‚ “to teach effectively‚ you’ve got to know how people learn
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Executive Summary Despite Virgin America’s numerous awards‚ acclamations and recent success‚ the airline is still not classified as a major carrier by the Department of Transportation (DOT). To be considered a major carrier‚ an airline must achieve $1 billion dollars in operating revenue and meet the Department of Transportation’s requirements on baggage handling‚ on-time performance and other operational statistics. Virgin America currently operates 39 Airbus 320A aircraft to 14 destinations
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Contents Table of Contents 2 I. History and Evaluation of Space Tourism 3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter’s Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future of Space Tourism 8 IX. Future of Virgin Galactic 8 X. References 9 I. History and Evaluation of Space Tourism Space tourism
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virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano‚ DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
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code sharing agreement between Air India and Virgin Atlantic Airlines for the DEL- LON sector. During the last nine months there has been fare wars‚ value added services‚ alliances etc. Suddenly there seems some action in the Aviation Industry‚ where Virgin has acted as a lubricator. There are many other airlines‚ in bid of competition increasing their capacities or increase their flights for the same route. Introduction In the early 80s‚ when Virgin Atlantic was created‚ by Richard Branson was
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Introduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US‚ Africa‚ Asia from Heathrow‚ Gatwick‚ Manchester and Glasgow (Palmer‚ 2012). Currently Virgin Atlantic is managed
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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student should explain. Where bidders’ share-prices fall particularly far‚ they should look for reasons for scepticism about the strategic rationale; typically‚ the press coverage will provide ample guidance here. .. _... E· .- lC ase xamp e ··_·.c The Virgin Group Students will probably have different views on the corporate rationale of the Virgin Group as this is a private limited company and Branson uses the media very carefully to enhance his business. He appears to have two images: the
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