conducted by me during 5th of May 2008 and 4th of July 2008 at BHARTI AXA LIFE INSURANCE. I have completed this project‚ based on the project research‚ under the guidance of Mr. Shekher Tiwari and Mr. Jitendra Kumar. I owe enormous intellectual debt towards my guides Mr. Shekher Tiwari and Mr. Jitendra Kumar‚ who have augmented my knowledge in the field of Finance and Marketing. They have helped me learn about the process and giving me valuable insight to complete this project. I would like to thank
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Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards
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why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL FRESH juice. Although SME brand is cheaper than well-known brand‚ but we found that consumer is willing to pay at high cost because of the brand. They think‚ SME brand is
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Investor’s Perception on Mutual Funds”‚journal of research in commerce and management‚vol.1‚no.8‚pp.11-27. Davar‚ Y. Gill‚ S (2007)‚”An Analysis was made on the Perceptual Views of Investors in Investment Decision Making: An empirical Study of Perceptual View of Investors”‚journal on banking financial services‚vol.2‚pp.285-297. Desigan et al. (2006)‚ “Women Investor’s Perception Towards Investment: An Empirical Study”‚ Indian Journal of Marketing Gilkar‚ N.A (2002)‚ “Investors Perceptions of Mutual
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Source : Survey Data The above table indicates the various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income. Source : Survey Data Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that
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A Study on consumer perception towards HERO MotoCorp bikes and after sales services provided in Chennai city A Project proposal (Submitted by R.Sethuraman‚ Roll No: 0906MBA0547: Reg No: 68210250011) 1.1 PRIMARY OBJECTIVES * To analyze consumer perception towards Hero Honda motor bikes * To get feed back on what consumer expects from Hero Honda * To analyze consumer perception towards services offered by Hero Honda and performance of the motor cycle. 1.2 SECONDARY OBJECTIVES
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Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers‚ as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sisters clothes). He then says (after obviouslytired beating the water) to his sister that the
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LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities‚ knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies
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Financial Plan In financing any business the business owner must have a clear financial plan. A clear financial plan provides invaluable help in keeping a business focused and generating a profit. Without a financial plan it is impossible to know how the business is performing. In the Denny’s franchise agreement a potential franchisee must have a minimum net worh of €800‚000 of which €250‚000 must be cash. Denny’s insist on a clear financial plan so that they are satisfied that the potential
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the current ones (Blanco.C.F‚ Blasco.M.G & Azorin.I.I‚ 2010). The basic of mobile advertising that using the medium of communication choose the simple and most direct way that is Short Message Services (SMS) to transmit the information to the consumer. Zabadi.A.M.A ‚Shura.M & Elsayed.E.A (2012) mention the need to create new mediums for advertising has lead to the creation of new-age media such as short message service (SMS) advertising. Not only SMS but as advance technology that introduce smartphone
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