Consumer Perception on Life Insurance

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  • Topic: Insurance, Insurance in India, Life insurance
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“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR”

SUMMER INTERNSHIP REPORT

Submitted for the Partial Fulfillment of MBA Degree

Of

AMITY UNIVERSITY, UTTAR PRADESH

In the

FACULTY OF MANAGEMENT

By

AMARDEEP SINGH
A0102107004

[pic]

Under the supervision of
Mr. Jitendra Kumar
Lecturer

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY, UTTAR PRADESH
SECTOR 125, NOIDA - 201303,
UTTAR PRADESH, INDIA
2008

ACKNOWLEDGEMENT

The project title “POSITIONING BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” has been conducted by me during 5th of May 2008 and 4th of July 2008 at BHARTI AXA LIFE INSURANCE. I have completed this project, based on the project research, under the guidance of Mr. Shekher Tiwari and Mr. Jitendra Kumar. I owe enormous intellectual debt towards my guides Mr. Shekher Tiwari and Mr. Jitendra Kumar, who have augmented my knowledge in the field of Finance and Marketing. They have helped me learn about the process and giving me valuable insight to complete this project.

I would like to thank Mr. Shekher Tiwari for his guidance and enriching my thoughts in this field from different perspectives.

I would like to thank all respondents without whose cooperation my project would nothing have been possible.

Last but not the least, I feel indebted to all those persons and organizations who/which have provided helped directly or indirectly in successful completion of this study.

Amardeep Singh
MBA E&L-2009
Amity Business School
Amity University
Noida

CERTIFICATE

This is to certify that Amardeep Singh of Master of Business Administration(E&L) , class of 2009 , Amity Business School , Amity University (Bearing AUUP Enroll. Number A0102107004, has undertaken the Summer Internship Training at BHARTI AXA LIFE INSURANCE, during 5th May 2008 and 4th July 2008. He has worked under my guidance for the Project Title “POSITIONING BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR”. He has also been guided by Mr. Shekher Tiwari (Agency Manager, BHARTI AXA LIFE INSURANCE)

This project report is prepared in partial fulfillment of Master of Business Administration to be awarded by Amity University, Uttar Pradesh.

To the best of my knowledge, this piece of work is original and no part of this report has been submitted by the student to any other Institute/University earlier.

Mr. Jitendra Kumar Amity Business School Amity University

Noida

CERTIFICATE

This is to certify that Amardeep Singh of Master of Business Administration(E&L) , class of 2009 , Amity Business School , Amity University (Bearing AUUP Enroll. Number A0102107004, has undertaken the Summer Internship Training at BHARTI AXA LIFE INSURANCE, during 5th May 2008 and 4th July 2008. He has worked under my guidance for the Project Title POSITIONING BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR”. He has also been guided by Mr. Jitendra Kumar, faculty of Amity Business School, Noida.

This project report is prepared in partial fulfillment of Master of Business Administration to be awarded by Amity University, Uttar Pradesh.

To the best of my knowledge, this piece of work is original and no part of this report has been submitted by the student to any other Institute/University earlier.

Mr. Shekher Tiwari Agency Manager
BHARTI AXA LIFE INSURANCE

Contents

|Sr. No. |Particular | |1. |Executive Summary 8 | |2. |Acknowledgement 2 | |3. |Introduction...
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