Consumer Behaviour Toward Mall

Only available on StudyMode
  • Download(s) : 832
  • Published : February 19, 2013
Open Document
Text Preview
Source : Survey Data
The above table indicates the various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income.

Source : Survey Data

Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that is 34 %.

Table 1.3| | |
Job Wise Classification of Respondents| |
Occupation| Number| %|
Business| 5| 10|
Government Employee| 11| 22|
Private Employee| 13| 26|
Students| 18| 36|
Others| 3| 6|
Total| 50| 100|
Source : Survey Data

This Table shows how are respondents are grouped on the job criteria.From study of this table we can derive that about 1/3rd of total respondents are students ,1/3 rd by both business class as well as government employees and rest by private employees and others. Chart 1.1

Source : Survey Data

Table 1.4| | | | |
Income level of respondents| | | | |
Income| Male | %| Female| %2|
0-5000| 5| 29.4| 15| 45.5|
5000-20000| 5| 29.4| 6| 18.2|
20000-40000| 3| 17.6| 9| 27.3|
400000 +| 4| 23.6| 3| 9|
Total| 17| 100| 33| 100|
|
Source : Survey Data

Here income wise classifications of respondents are seen.About 86 %(both male and female) constitute of average level income people and out of that 1/3rd are male and 2/3 rd female.Rest of 14% are from top level income class.

Source : Survey Data
Table shown above indicates the frequency of respondents in visiting shopping malls.According to the survey about 76 % of male visit malls monthly while 24% of male do not give much importance to malls and consider it a waste of time.While in case of females about 91% enjoy their time in malls and visit them atleast once in a month.We find that Female spend more time in malls when compared to males.

Chart 1.2

Source : Survey Data

Chart 1.3

Source : Survey Data

Table 1.6| | | | |
Attractions in Malls| | | | |
Attractions| Male| %| Female| %2|
Shopping| 5| 29.4| 12| 36.4|
Entertainment| 4| 23.5| 4| 12.1|
Infrastructure| 2| 11.8| 3| 9.1|
Variety of services| 6| 35.3| 14| 42.4|
Total| 17| 100| 33| 100|
Source : Survey Data
Here survey data describes what are the various attractions of malls and respondents attatchment to each of these.A major part of both female and male come to malls to serve the purpose of shopping.Malls with their variety in brands and outlets helps them and provides them full satisfaction.While another major part of both female and male come to malls as they get “everything under one roof”(variety in services).Few people also come to mall due to its infrastructural facilities. Chart 1.4

Attractions in malls

Source:Survey Data

Source : Survey Data
Respondents are influenced by various factors on going to malls.About 60 % of male population and 73% of female population are influenced by their friends and by peer groups .Media also makes a contribution of 29% in males and 21 % in females in shapeing their purchasing decision .

Table 1.8| | | | |
Quality rating of Shopping Malls| | | |
Rating| Male| %| Female| %2|
Very Good| 3| 17.6| 11| 33.4|
Good| 9| 53| 20| 60|
Average| 5| 29.4| 2| 6.6|
Poor| 0| 0| 0| 0|
Total| 17| 100| 33| 100|

Source : Survey Data
Quality serves the top most importance in selection of a product.In case of malls,about 71 % of male population believe that products and services of malls are of top quality while others find it average.In case of female population 90% believe in good quality of products and services in malls.

Chart 1.5
Quality of products in malls

Source : Survey Data

Table 1.9| | | | |
Environment...
tracking img